What is Brand Reputation?
Posted: Thu Feb 13, 2025 10:53 am
For example, there may be people who decide to buy the good/service at a later time than when they saw the advertisement , despite this the ROI calculation must necessarily take into account the turnover generated in the short term, the one immediately following the campaign carried out.
Strategies and tools to (almost) always measure the profit of a marketing campaign At this point it is appropriate to make an initial important distinction between “traditional” marketing physician data campaigns and web marketing campaigns. The latter, in fact, allow a more accurate quantification of the relationship between investments and results obtained , because all the tools available online, from Adwords to social advertising, have been designed to guarantee the possibility of constantly monitoring the destination of your budget.
Despite this, if you are not familiar with the aforementioned tools and you make the wrong monitoring settings, the results obtained can be misleading. The discussion becomes even more complex when it comes to offline advertising .
Previously we mentioned the case of the time lag between the campaign and the customer conversion, but we could go on to talk for example about the simultaneous use of multiple media (radio, television, billboards, flyers, etc.), and the difficulty of understanding which one actually generated the contact.
Strategies and tools to (almost) always measure the profit of a marketing campaign At this point it is appropriate to make an initial important distinction between “traditional” marketing physician data campaigns and web marketing campaigns. The latter, in fact, allow a more accurate quantification of the relationship between investments and results obtained , because all the tools available online, from Adwords to social advertising, have been designed to guarantee the possibility of constantly monitoring the destination of your budget.
Despite this, if you are not familiar with the aforementioned tools and you make the wrong monitoring settings, the results obtained can be misleading. The discussion becomes even more complex when it comes to offline advertising .
Previously we mentioned the case of the time lag between the campaign and the customer conversion, but we could go on to talk for example about the simultaneous use of multiple media (radio, television, billboards, flyers, etc.), and the difficulty of understanding which one actually generated the contact.