3. More organic brand awareness
Posted: Thu Feb 13, 2025 10:19 am
Advocates provide an organic way to grow brand awareness. Brand advocacy creates positive, enthusiastic conversation around your products and services. This is invaluable to increasing your visibility, which can lead to more leads, sales, hiring prospects and growth for your company.
4. Higher likelihood of media attention
The more conversation your advocates generated about you, the more likely the media will notice you. News outlets and publications may start writing about you because of all the talk. Not only does this amazon data attention open the potential for new and broader audiences, but it also helps boost your brand’s trust levels in the community.
5. Wider audience reach
Your reach becomes more extensive with brand advocacy. Brand advocates post excited, positive content about your product or services to their own social networks. This gives you access to their friends, family and followers, and to untapped markets.
6. Saves you money
With all this free or low investment marketing, brand advocacy saves you money. Imagine what it would cost you to produce all that organic marketing yourself. This is money you can allocate elsewhere, if needed. Despite what advocacy programs might cost initially to implement, the ROI would be more than worth it.
In fact, read how we use Sprout’s Advocacy to overcome social media challenges and its payoff.
How to determine if brand advocacy is effective
It’s important to have clear goals for your advocacy program. Once those are set, you can better determine which metrics you need to track. Some common metrics that help determine generally if your advocacy program is effective are
4. Higher likelihood of media attention
The more conversation your advocates generated about you, the more likely the media will notice you. News outlets and publications may start writing about you because of all the talk. Not only does this amazon data attention open the potential for new and broader audiences, but it also helps boost your brand’s trust levels in the community.
5. Wider audience reach
Your reach becomes more extensive with brand advocacy. Brand advocates post excited, positive content about your product or services to their own social networks. This gives you access to their friends, family and followers, and to untapped markets.
6. Saves you money
With all this free or low investment marketing, brand advocacy saves you money. Imagine what it would cost you to produce all that organic marketing yourself. This is money you can allocate elsewhere, if needed. Despite what advocacy programs might cost initially to implement, the ROI would be more than worth it.
In fact, read how we use Sprout’s Advocacy to overcome social media challenges and its payoff.
How to determine if brand advocacy is effective
It’s important to have clear goals for your advocacy program. Once those are set, you can better determine which metrics you need to track. Some common metrics that help determine generally if your advocacy program is effective are