The Democratization of SEO Juno Alderson

[kexej28769@nongnue]

9:50 AM to 10:20 AM

How much time and money do we collectively burn by fixingایک ہی قسم کی بنیادی، "بائنری،" بار بار اچھی طرح سے بیان کردہ چیزیں(e.g., meta tags, 404s, URLs, etc.), when we could be teaching others in our organizations not to break them in the first place?

As long as we “own” technical SEO, there’s no reason for the average developer to learn it or care about it — so they keep making the same mistakes. We proclaim that others are doing it wrong, but in doing so we only reinforce the line between our own abilities and theirs.

We need to start giving bits of SEO discipline, and benin number data SEO is probably the easiest thing for us to hold onto our ownership of. We need more democratization, education, collaboration, and investment in open source projects so we can get things right once, instead of a million times.



Morning 10:20-10:50
Mobile-First Indexing or a Whole New Google
Cindy Krum
The emergence of voice search and Google Assistant is forcing Google to change its search model, to better understand its entity or world, so that queries and questions can be answered in context. Many marketers are struggling to understand how their website and their work as an SEO or SEM will change, as search becomes more focused on entity understanding, context, and action-based interactions. This shift can either provide major opportunities, or create major threats for your company and your job — the key determining factor is how you choose to prepare for the change.



11:30-11:50 am
It Takes a Village:
2x Your Paid Search Revenue by Breaking Down Silos Community Speaker
: Amy Hebden
The unfair advantage of skyrocketing your company’s paid search revenue is within your reach, but it’s likely beyond the control of your paid search team. Good keywords and ads are just a few cogs in the conversion machine. The truth is, the success of the entire channel depends on the people who don’t touch the campaigns, and don’t even know how paid search works. We’ll look at how design, analytics, UX, PM, and other marketing roles can directly impact paid search performance, including the most common issues that arise, and how to fix them immediately to improve ROI and revenue growth.



11:50 AM to 12:10 PM
The #1 and Only Reason Your SEO Clients Keep Firing You
Community Speaker: Meredith Oliver