1. Start selling directly on social media platforms
Posted: Thu Feb 13, 2025 9:16 am
Not only are consumer shopping preferences shifting to social, social platform developers are actively bringing sales and social marketing closer together with the steady emergence of new or improved social commerce solutions.
As your business looks to social media to increase online sales and turn a profit, these six tactics will help you bridge the gap between “post” and “check out”.
The pandemic-era surge in social media usage wasn’t just a passing self employed data trend. More than half (53%) of consumers say their social media usage has been higher over the last two years than the previous two years.
Social has become a place to discover new trends and interests. In a lot of ways, it’s the new shopping mall—and platforms have gotten the memo.
Social commerce encapsulates the entire customer journey, allowing consumers to move from discovery to purchase in a single channel. And with a frictionless shopping experience and streamlined checkout process, consumers are more likely to make purchases in the moment.
There are a variety of network-supported commerce tools that marketers can use to reap revenue from social. Popular social commerce platforms include:
Facebook Shop
Instagram Shopping
Pinterest Product Pins
TikTok Shop
As social platforms increase their investments in commerce solutions, businesses are following suit—63% of business leaders say they’ve already adopted social commerce features available in their social media management platform of choice.
As your business looks to social media to increase online sales and turn a profit, these six tactics will help you bridge the gap between “post” and “check out”.
The pandemic-era surge in social media usage wasn’t just a passing self employed data trend. More than half (53%) of consumers say their social media usage has been higher over the last two years than the previous two years.
Social has become a place to discover new trends and interests. In a lot of ways, it’s the new shopping mall—and platforms have gotten the memo.
Social commerce encapsulates the entire customer journey, allowing consumers to move from discovery to purchase in a single channel. And with a frictionless shopping experience and streamlined checkout process, consumers are more likely to make purchases in the moment.
There are a variety of network-supported commerce tools that marketers can use to reap revenue from social. Popular social commerce platforms include:
Facebook Shop
Instagram Shopping
Pinterest Product Pins
TikTok Shop
As social platforms increase their investments in commerce solutions, businesses are following suit—63% of business leaders say they’ve already adopted social commerce features available in their social media management platform of choice.