Why does this happen?

[mahbubamim077]

To build an effective marketing strategy for your accounting firm, you need to be able to answer some very specific questions: How many clients would you like to reach? And what kind? Answering these questions will help you even if you already have a consolidated client portfolio! In this case, however, you should also ask yourself:

How much does it cost to retain them in terms of time and human resources?

Doing an analysis of this type helps you identify your strengths and nurse database weaknesses and understand which opportunities to seize, the so-called SWOT analysis in marketing jargon. But not only that! You will be able to have a clearer picture of the budget and human resources needed, costs and processing times. In addition, you will learn to understand how to profile potential customers and implement your lead generation strategies , activities and actions necessary to attract potential customers, interest them in the services you offer and transform them into acquired customers. This also helps you develop a customer retention strategy , that is, to develop and maintain continuous quality relationships with acquired customers in the long term.

Let's recap the 7 steps needed to build your marketing strategy :

Analyze your industry : who are your direct and indirect competitors? What do they offer and how do they communicate online and offline?