Expanding search extensions, YouTube ad extensions will now offer you highly useful consumer insights such as store locations , engagement forms , and calls to action in businesses' video ads.
Previously, call-to-action extensions were offered exclusively for in-stream TrueView ads and were non-skippable.
They will now be available for 6-second premium ads later this year.
Sitelink extensions are currently in testing and will be available for all TrueView ads in the coming months.
Source: Elevate your video campaigns with new extensions for YouTube ads
News about Google tools
Page Speed Report in GSC
Google Search Console now displays a new report that lets you check your page speed. It evaluates the average loading speed for all indexed pages that are not new to Search Console and have a sufficient number of visits.
There are two main metrics: FCP (first contentful paint) and FID (first input philippines cellphone number delay). Naturally, you want to keep both as low as possible according to the following table:
There are separate reports for both desktop and mobile, so you should keep an eye on each!
Loading speed is one of the ranking factors that has been officially confirmed ( twice !) by Google as one of the most relevant values.
Even the most recent #AskGoogleWebmasters video starring John Mueller and Martin Splitt was dedicated to this topic. In the meantime, check this out:
Youtube video thumbnail
Sources: Speed report documentation , Google Finally Launches the Anticipated Page Speed Report in Search Console
Google launches its WordPress plugin for everyone
The Google Wordpress plugin is now available for everyone to use.
He says that “Website Kit makes it easier to set up key Google products, giving you authoritative, up-to-date advice on your site’s performance.”
This plugin will provide users with a single dashboard where they can view data from Google Search Console, Google Analytics, PageSpeed Insights, and AdSense in WordPress.
Website owners, professionals, developers, agencies and hosting providers will find this opportunity very useful as explained by Google here .
According to Google, the plugin can be set up in 3 easy steps . It provides statistics for your entire site as well as relevant information per page.