This is the most ancient part of the brain, more than 100 million
Posted: Thu Feb 13, 2025 6:03 am
New product creation and design development. Neuromarketing research answers the question of what kind of packaging is best to choose, what color it should be, what words to write on it, and what to draw. You will be able to find out how the audience perceives a particular combination of design elements and what needs to be improved to increase sales.
Advertising testing. You can check the effectiveness of advertising before it goes on air. Neuromarketing allows a company to understand what the audience's reaction to videos or images will be: whether the advertising evokes the desired impressions, whether it stimulates purchases, whether it will be successful.
Increase sales. Neuromarketing research suggests how to work with customers to better meet their needs and, therefore, increase sales.
Merchandising: Brain signal and eye gaze research provide information on where to best position products to attract attention and how to stimulate impulse purchases.
Pricing: The most attractive price can be chosen using neuromarketing data.
Marketing research. Neuromarketing provides opportunities for deep study uk phone number list of the target audience , understanding its true desires and motives. Data on the reasons for consumer behavior and irrational actions of people then form the basis for segmentation , business marketing strategy and advertising campaigns.
According to Harvard Business Review , neuromarketing is actively developing - it is likely that in the future there will be many more areas of its application. Interest in the field of neuroscience is growing both in Russia and in the world - the number of such studies is increasing.
How our brain works
The human brain consists of three areas:
The reptilian brain. years old. It is responsible for basic instincts and human survival, controls physiological needs, such as food and sleep. Research shows that the reaction of this part of the brain is almost instantaneous. Indeed, if you touch something hot, you will immediately pull your hand away without even thinking about it.
The midbrain or limbic system. This part plays an important role in the formation of feelings and emotions. The midbrain's reaction is slower than the reptilian one, since it appeared much later - about 50 million years ago. Therefore, when making decisions, the consumer primarily relies on instincts, and secondly, takes into account emotions. However, successful marketers combine both approaches.
Neocortex or new brain. This part of the brain appeared quite recently - about 2.5 million years ago. It is responsible for data analysis, the ability to make balanced and thoughtful decisions. The reaction of this area of the brain is the slowest - a person needs time to realize and formulate a thought.
Research has shown that the neocortex consumes a lot of energy - up to 20% of the entire body. This is one of the reasons why people do not always turn on rational thinking.
Advertising testing. You can check the effectiveness of advertising before it goes on air. Neuromarketing allows a company to understand what the audience's reaction to videos or images will be: whether the advertising evokes the desired impressions, whether it stimulates purchases, whether it will be successful.
Increase sales. Neuromarketing research suggests how to work with customers to better meet their needs and, therefore, increase sales.
Merchandising: Brain signal and eye gaze research provide information on where to best position products to attract attention and how to stimulate impulse purchases.
Pricing: The most attractive price can be chosen using neuromarketing data.
Marketing research. Neuromarketing provides opportunities for deep study uk phone number list of the target audience , understanding its true desires and motives. Data on the reasons for consumer behavior and irrational actions of people then form the basis for segmentation , business marketing strategy and advertising campaigns.
According to Harvard Business Review , neuromarketing is actively developing - it is likely that in the future there will be many more areas of its application. Interest in the field of neuroscience is growing both in Russia and in the world - the number of such studies is increasing.
How our brain works
The human brain consists of three areas:
The reptilian brain. years old. It is responsible for basic instincts and human survival, controls physiological needs, such as food and sleep. Research shows that the reaction of this part of the brain is almost instantaneous. Indeed, if you touch something hot, you will immediately pull your hand away without even thinking about it.
The midbrain or limbic system. This part plays an important role in the formation of feelings and emotions. The midbrain's reaction is slower than the reptilian one, since it appeared much later - about 50 million years ago. Therefore, when making decisions, the consumer primarily relies on instincts, and secondly, takes into account emotions. However, successful marketers combine both approaches.
Neocortex or new brain. This part of the brain appeared quite recently - about 2.5 million years ago. It is responsible for data analysis, the ability to make balanced and thoughtful decisions. The reaction of this area of the brain is the slowest - a person needs time to realize and formulate a thought.
Research has shown that the neocortex consumes a lot of energy - up to 20% of the entire body. This is one of the reasons why people do not always turn on rational thinking.