Marketing model, generated
Posted: Thu Feb 13, 2025 5:30 am
As a result, new buyers have appeared who are accustomed to focusing not only on the assortment offered by the nearest outlet, but on online options for remote delivery, and, therefore, have completely different needs and make much more complex and sophisticated search queries (for example, instead of just "red lipstick", "red liquid/solid, waterproof, matte, etc., etc. lipstick" is entered into the search bar).
The new as a result of the shift to online and aimed at thailand whatsapp datagenerating new and new content focused on personalized customer relations, is also creating a new type of consumer communications. L'Oreal will continue to build its marketing strategy in the spirit of e-commerce, said the company's digital manager Anna Musikhina at the conference. Personal data obtained as a result of possessing information about search queries, research into customer preferences in such a situation is everything.
An interesting case of using such a Big Data tool as Social Media Listening technology was presented by Nestlé Russia digital manager Natalia Grigoryan. Using it to monitor social networks and automatically analyze the personal data received, Nestlé specialists created videos designed for a regional student target audience. Based on the data received, they managed to reflect in these videos the interests, values, and language features of the youth audience from various Russian regions. The video content was understandable to this audience, although even a company representative who had never been to these regions admitted that she did not understand what they were actually talking about.
The new as a result of the shift to online and aimed at thailand whatsapp datagenerating new and new content focused on personalized customer relations, is also creating a new type of consumer communications. L'Oreal will continue to build its marketing strategy in the spirit of e-commerce, said the company's digital manager Anna Musikhina at the conference. Personal data obtained as a result of possessing information about search queries, research into customer preferences in such a situation is everything.
An interesting case of using such a Big Data tool as Social Media Listening technology was presented by Nestlé Russia digital manager Natalia Grigoryan. Using it to monitor social networks and automatically analyze the personal data received, Nestlé specialists created videos designed for a regional student target audience. Based on the data received, they managed to reflect in these videos the interests, values, and language features of the youth audience from various Russian regions. The video content was understandable to this audience, although even a company representative who had never been to these regions admitted that she did not understand what they were actually talking about.