A Basic Welcome Email for Customer Acquisition Stage
Posted: Sun Dec 22, 2024 9:45 am
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Message: Introduction to brand, articulation of USP, and personalized recommendations.
Channel: Email, Facebook Messenger, in-App Pus uk phone number database h Notifications.
Welcome sequences are among the most common lifecycle marketing strategies used today.
Unfortunately, many stores limit themselves to simple price incentives to move customers from the acquisition to retention stage. Take MattressFirm for example.
There are times when financial incentives are the right play. And, to be fair, the Mattress Firm does implement a number of best practices with their offer including using a one time code, manufacturing urgency with an upcoming expiration date and implementing a spending threshold to hit before the gift kicks in.
However, you can dramatically improve the quality of your welcome messages through personalization software. Our favorite way of doing this is by incorporating recommendations.
An Advanced Welcome Message with Personalized Recommendations
Before prospects opt-in, they are engaging with your site. Connecting this browse behavior to the anonymous session gives you a great opportunity for contextual followup.
The image above shows Mercari doing this beautifully. They open with an enticing subject line: "10 items from your recent search." and dynamically insert recommendations connected to the brand that was searched.
Message: Introduction to brand, articulation of USP, and personalized recommendations.
Channel: Email, Facebook Messenger, in-App Pus uk phone number database h Notifications.
Welcome sequences are among the most common lifecycle marketing strategies used today.
Unfortunately, many stores limit themselves to simple price incentives to move customers from the acquisition to retention stage. Take MattressFirm for example.
There are times when financial incentives are the right play. And, to be fair, the Mattress Firm does implement a number of best practices with their offer including using a one time code, manufacturing urgency with an upcoming expiration date and implementing a spending threshold to hit before the gift kicks in.
However, you can dramatically improve the quality of your welcome messages through personalization software. Our favorite way of doing this is by incorporating recommendations.
An Advanced Welcome Message with Personalized Recommendations
Before prospects opt-in, they are engaging with your site. Connecting this browse behavior to the anonymous session gives you a great opportunity for contextual followup.
The image above shows Mercari doing this beautifully. They open with an enticing subject line: "10 items from your recent search." and dynamically insert recommendations connected to the brand that was searched.