Analysis of consumer spending on fashion categories in regional markets
Posted: Thu Feb 13, 2025 4:27 am
According to UNESCO statistics, the African fashion market is popular in both regional and global markets. At the same time, the African market has also become a target market for successful entry of Asian fashion websites. For example, SHEIN’s sales in South Africa are estimated to be 10 times higher than other local retailers in the country. As in other markets, SHEIN’s appeal to African consumers lies in its low cost and fast turnover of goods.
It is also worth noting that spending on fashion categories can directly inform the current market situation.
The number of fashion consumers in the Asian market is huge, but on average per capita consumption in Asia is significantly lower than in the Americas, Europe, Australia and other markets.
Asian fashion consumers spend an average of $275.60 per year in this category, while European and American consumers spend $430.30 and $447.80 respectively. The reason for this indonesia number data significant difference is that consumers in the US and Western Europe have higher income levels, so their demand for fashion categories is also higher, whether it is premium luxury products or cheap fast fashion products, both have gained favor with consumers in these two markets.
Australian consumers spend the most in the fashion category, with an average annual spend of $504.40. This is not only due to the high standard of living, but also because many products are sold in the US market and then imported into the country, resulting in higher costs.
While global fashion sales growth is largely driven by Asian e-commerce platforms, consumers in all regions except Europe prefer to buy fashion products in physical stores.
It is also worth noting that spending on fashion categories can directly inform the current market situation.
The number of fashion consumers in the Asian market is huge, but on average per capita consumption in Asia is significantly lower than in the Americas, Europe, Australia and other markets.
Asian fashion consumers spend an average of $275.60 per year in this category, while European and American consumers spend $430.30 and $447.80 respectively. The reason for this indonesia number data significant difference is that consumers in the US and Western Europe have higher income levels, so their demand for fashion categories is also higher, whether it is premium luxury products or cheap fast fashion products, both have gained favor with consumers in these two markets.
Australian consumers spend the most in the fashion category, with an average annual spend of $504.40. This is not only due to the high standard of living, but also because many products are sold in the US market and then imported into the country, resulting in higher costs.
While global fashion sales growth is largely driven by Asian e-commerce platforms, consumers in all regions except Europe prefer to buy fashion products in physical stores.