Political Advertising on Social Media
Posted: Wed Feb 12, 2025 9:32 am
Access to this data opens up a range of strategic possibilities at the communication level. New discourses or adaptations can be created depending on the case so that the solution is more convenient and favourable for the political agent.An email arrived at my inbox titled “exciting article about propaganda, consumer culture and manipulation”. It was from my boss, asking me to do some research on a person called Edward Bernays for our blog. I didn’t even get to open two tabs about this man before thinking “my boss has gone crazy. He is asking me to go into the darkest side of this industry.”
However, digging deeper, I understood that afghanistan mobile database Bernays’ marketing is nothing like what we do at the agency every day. This partly has to do with the differences between traditional marketing and digital marketing, a topic for another time. Now, with my conscience partly appeased, I was equally fascinated and horrified by the dark genius of Edward Bernays. Here’s what I found.
Men we’ve never heard of
Marketing is the child of psychology. Or at least his nephew. Sure enough, that’s what Edward Bernays was to Sigmund Freud. Although Bernays’ name may not resonate as much as his uncle’s, the impact he had on society was just as poignant. Edward Bernays, appropriately dubbed “the father of public relations”, was responsible for using Freud’s theories on behavior and the human mind to help sell more products. Thus, he forever changed marketing.
However, digging deeper, I understood that afghanistan mobile database Bernays’ marketing is nothing like what we do at the agency every day. This partly has to do with the differences between traditional marketing and digital marketing, a topic for another time. Now, with my conscience partly appeased, I was equally fascinated and horrified by the dark genius of Edward Bernays. Here’s what I found.
Men we’ve never heard of
Marketing is the child of psychology. Or at least his nephew. Sure enough, that’s what Edward Bernays was to Sigmund Freud. Although Bernays’ name may not resonate as much as his uncle’s, the impact he had on society was just as poignant. Edward Bernays, appropriately dubbed “the father of public relations”, was responsible for using Freud’s theories on behavior and the human mind to help sell more products. Thus, he forever changed marketing.