Other customer journey maps are also used in marketing:
Posted: Wed Feb 12, 2025 9:19 am
The customer life cycle is a classification of customers based on the quality of their relationship with the company. For example, a visitor, a one-time buyer, a repeat buyer, a loyal customer, and a brand advocate.
These tools largely correspond to the stages of the customer journey to purchase, but they show it from a business perspective. CJM, on the contrary, focuses on the emotions and impressions that are important to the buyer, highlighting his experiences and expectations from each stage of the work. Thus, all these models do not contradict, but complement each other.
Other types of cards
UJM (User Journey Map) is an analogue of the customer path that is used in the egypt phone number list development of web products, such as websites or applications.
LXM (Life Experience Map) is a customer journey map that helps you understand what your audience is passionate about, interested in, concerned about, and spends money on beyond their interaction with the product itself.
All of these maps complement and deepen the understanding of the user experience.
What does CJM consist of?
The columns of the Customer Journey Map usually correspond to the stages of the customer journey. The rows indicate the points of contact between a person and the product, their actions, desires, thoughts and feelings. Here you should also describe the barriers at each stage and the steps the company can take to overcome them. Let's look at these points in more detail.
Customer Journey Map using the example of a person who wants to buy a gift for a friend online
Stages of the customer journey
To build a customer journey map, you must first determine the stages of a person's interaction with the company. These are all the steps that a customer takes before buying a product or performing another target action. The steps may be different, they are selected for the specifics of the business.
These tools largely correspond to the stages of the customer journey to purchase, but they show it from a business perspective. CJM, on the contrary, focuses on the emotions and impressions that are important to the buyer, highlighting his experiences and expectations from each stage of the work. Thus, all these models do not contradict, but complement each other.
Other types of cards
UJM (User Journey Map) is an analogue of the customer path that is used in the egypt phone number list development of web products, such as websites or applications.
LXM (Life Experience Map) is a customer journey map that helps you understand what your audience is passionate about, interested in, concerned about, and spends money on beyond their interaction with the product itself.
All of these maps complement and deepen the understanding of the user experience.
What does CJM consist of?
The columns of the Customer Journey Map usually correspond to the stages of the customer journey. The rows indicate the points of contact between a person and the product, their actions, desires, thoughts and feelings. Here you should also describe the barriers at each stage and the steps the company can take to overcome them. Let's look at these points in more detail.
Customer Journey Map using the example of a person who wants to buy a gift for a friend online
Stages of the customer journey
To build a customer journey map, you must first determine the stages of a person's interaction with the company. These are all the steps that a customer takes before buying a product or performing another target action. The steps may be different, they are selected for the specifics of the business.