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What is digital transformation?

Posted: Wed Feb 12, 2025 5:46 am
by sumonasumonakha.t
Digital transformation is a series of concrete actions that aim to keep up to date with digital developments in order to be more competitive.

In relation to Marketing, it is a whole topic, since the great impact it had was the access of small and medium-sized companies. With the possibilities of the digital world, costs have fallen more than considerably. What was impossible before is now commonplace.

But what does it mean? How to do it? Where to start to change? In this article I will try to rich people data answer these questions so that you can start the steps towards digital transformation in the most appropriate way for your business. Let's understand a little more about the subject together!


It is a concept that arises from the need to keep up with the dizzying speed at which everything evolves in the digital world, mainly in relation to internal production, administration and sales processes.

We could say that one way of understanding them would be: the digitalization of a company's processes to obtain performance in line with new possibilities.

In this free e-book, we provide you with a comprehensive guide to the different impacts of digital transformation on the economy and on consumer engagement.