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What is soft bounce?

Posted: Wed Feb 12, 2025 5:30 am
by numberlist
The email is incorrect or does not exist.
The email address has been deleted.
In general, it is important to monitor the occurrence of bounces in email marketing , especially to identify the reasons why they are occurring and establish strategies to reduce them.

Having a high bounce rate in email marketing affects your reputation as a sender. This can cause your emails to end up in the spam folder of your contact database.

There are two main types of bounces italy cell phone number list in email marketing: soft bounce and hard bounce . We'll talk more about each below.

A soft bounce is generally a temporary condition . It is when the sent email does not reach the recipient immediately, but could still arrive at some point.

This can happen for a variety of reasons, such as:

Instability on the recipient's server.
The inbox is very full.
The recipient has set a temporary absence to not receive emails during that time.
In these cases, it is not recommended to remove the contact from your mailing list . The recipient may not receive some emails, but may receive and open other messages you send.