Media : Typically used for separate mobile experiences.
Posted: Wed Feb 12, 2025 4:56 am
Is there protection against incorrect canonical tags?
Rel="next" and rel="prev": These represent a collective series and are not considered duplicate content, meaning all URLs can be indexed. That said, the first page in the series is usually the most authoritative, so it will usually be the one to rank.
Rel="mutual"
hreflang : Identify the appropriate language/country.
hreflang is quite unforgiving and it is very easy to make mistakes.
Make sure the uk number data is followed closely.
Check GSC International Target Reports to ensure tags are populating.
HTTP status codes can also be signals, specifically the 304, 404, 410, and 503 status codes.
304 - A valid page that has simply not been modified.
404 - File not found
410 - File Not Found (and it's gone, forever and ever)
503 - Server Maintenance
Google Search Console Settings: Make sure the following reports are sending clear signals. Occasionally, Google decides to honor these signals.
International targeting
URL parameters
Data Highlighter
Rank
Rank has to do with how search engines sort web experiences, stacking them against each other to see which one comes out on top for each individual query (taking into account multiple data points surrounding the query).
Two important questions often recur when understanding ranking pages:
Can your page get the best response?
Can you become semantically famous (on the internet and in the minds of users) for your topics? (i.e., are you worthy of getting links and people visiting the web to land on your experience?)
On-page optimization
These are the elements that webmasters control. Off-page is a critical component to achieving search success. However, in a beautiful world, we wouldn't have to worry about links and/or mentions - they should come naturally.
Action items:
Rel="next" and rel="prev": These represent a collective series and are not considered duplicate content, meaning all URLs can be indexed. That said, the first page in the series is usually the most authoritative, so it will usually be the one to rank.
Rel="mutual"
hreflang : Identify the appropriate language/country.
hreflang is quite unforgiving and it is very easy to make mistakes.
Make sure the uk number data is followed closely.
Check GSC International Target Reports to ensure tags are populating.
HTTP status codes can also be signals, specifically the 304, 404, 410, and 503 status codes.
304 - A valid page that has simply not been modified.
404 - File not found
410 - File Not Found (and it's gone, forever and ever)
503 - Server Maintenance
Google Search Console Settings: Make sure the following reports are sending clear signals. Occasionally, Google decides to honor these signals.
International targeting
URL parameters
Data Highlighter
Rank
Rank has to do with how search engines sort web experiences, stacking them against each other to see which one comes out on top for each individual query (taking into account multiple data points surrounding the query).
Two important questions often recur when understanding ranking pages:
Can your page get the best response?
Can you become semantically famous (on the internet and in the minds of users) for your topics? (i.e., are you worthy of getting links and people visiting the web to land on your experience?)
On-page optimization
These are the elements that webmasters control. Off-page is a critical component to achieving search success. However, in a beautiful world, we wouldn't have to worry about links and/or mentions - they should come naturally.
Action items: