What is Lead Scoring, what does it consist of and what is it used for?
Posted: Sun Dec 22, 2024 9:35 am
If not, this post can help you resolve some of the doubts you may have and clarify how lead scoring supported by an adequate lead nurturing strategy can help you achieve greater conversions and sales on your site.
Customer conversion is a key aspect for the success of any online business.
Therefore, in this post, I will try to explain what lead scoring is, what it consists of, what it is used for, its importance and operation, and some useful tools for this purpose.
First of all, it is essential to determine what qatar email database free we mean by "lead" in order to then describe what lead scoring is, since one term cannot be understood without the other.
What are leads?
In a marketing context, leads refer to contact with a potential customer.
Depending on the company, the definition of the term lead may vary.
For some companies, a lead is a qualified potential contact, while other companies consider a lead to be any sales contact.
A lead is the interest shown by a consumer (by providing their contact information via a web form) in the products, services or information offered by a company through its website and the communication channels it uses online.
Let's say it would be similar to when you go into a store asking about the characteristics of a product or service and the seller helps you and tries to resolve your doubts in order to get you to finally make the purchase.
If you do not go through with the purchase but tell the seller that you will come back in a few days to make the purchase or that you still have to think it over carefully and give it some thought, the logical thing will be for the salesperson (within their possibilities) to carry out a commercial follow-up of the process in order to ensure that you finally end up buying.
The same occurs with users/consumers who access a website through which certain services and/or products are to be marketed.
In fact, thanks to Big Data and web analytics, it is much more efficient and simple than ever to determine all aspects related to users' purchasing intentions.
Customer conversion is a key aspect for the success of any online business.
Therefore, in this post, I will try to explain what lead scoring is, what it consists of, what it is used for, its importance and operation, and some useful tools for this purpose.
First of all, it is essential to determine what qatar email database free we mean by "lead" in order to then describe what lead scoring is, since one term cannot be understood without the other.
What are leads?
In a marketing context, leads refer to contact with a potential customer.
Depending on the company, the definition of the term lead may vary.
For some companies, a lead is a qualified potential contact, while other companies consider a lead to be any sales contact.
A lead is the interest shown by a consumer (by providing their contact information via a web form) in the products, services or information offered by a company through its website and the communication channels it uses online.
Let's say it would be similar to when you go into a store asking about the characteristics of a product or service and the seller helps you and tries to resolve your doubts in order to get you to finally make the purchase.
If you do not go through with the purchase but tell the seller that you will come back in a few days to make the purchase or that you still have to think it over carefully and give it some thought, the logical thing will be for the salesperson (within their possibilities) to carry out a commercial follow-up of the process in order to ensure that you finally end up buying.
The same occurs with users/consumers who access a website through which certain services and/or products are to be marketed.
In fact, thanks to Big Data and web analytics, it is much more efficient and simple than ever to determine all aspects related to users' purchasing intentions.