You need to focus your marketing efforts based on consumer preferences
Posted: Wed Feb 12, 2025 3:53 am
According to SmartFocus research, working adults (18 to 30 years old) prefer to communicate via email in the morning and late afternoon. On the other hand, older adults prefer the time between 11am and 12pm and 2-3pm.
When sending emails, make sure your content is mobile-friendly. Most people access their emails on their phones.
Not only millennials, but Generation X and even baby boomers use smartphones to access email. So optimizing email for mobile devices can be helpful in engaging consumers of all ages.
Understand your customers
With the advent of GDPR, the power brazil cell phone number list is shifting towards the consumer, and now to keep them engaged with email marketing, you need to consider their email habits while working on personalized content.
As an email marketer, In the wake of GDPR, this may be the best way to reduce the risk of unsubscribes while keeping existing customers engaged.
As mentioned before, personalization has brought positive results for businesses, but now they also need to focus on timing. Perhaps, understanding your subscribers' email sending habits as well as their preferences can help you strategize your email marketing strategy better.
Most experts agree that tailored content delivered at the right time can be the key to success for brands, and that if organizations truly understand their audiences, regulations like GDPR will present more opportunities than setbacks.
When sending emails, make sure your content is mobile-friendly. Most people access their emails on their phones.
Not only millennials, but Generation X and even baby boomers use smartphones to access email. So optimizing email for mobile devices can be helpful in engaging consumers of all ages.
Understand your customers
With the advent of GDPR, the power brazil cell phone number list is shifting towards the consumer, and now to keep them engaged with email marketing, you need to consider their email habits while working on personalized content.
As an email marketer, In the wake of GDPR, this may be the best way to reduce the risk of unsubscribes while keeping existing customers engaged.
As mentioned before, personalization has brought positive results for businesses, but now they also need to focus on timing. Perhaps, understanding your subscribers' email sending habits as well as their preferences can help you strategize your email marketing strategy better.
Most experts agree that tailored content delivered at the right time can be the key to success for brands, and that if organizations truly understand their audiences, regulations like GDPR will present more opportunities than setbacks.