The 7 Biggest Use Cases for B2B Social Listening
Posted: Wed Feb 12, 2025 3:49 am
By not monitoring these conversations, B2B brands are missing out on critical consumer intelligence that provides opportunities to build awareness, engagement, and trust throughout the (often) long buyer’s journey.
Active listening and engagement strategies sweden number data B2B companies to better influence customers and decision-makers within their industry.
How can brands quantify the information available online and determine what really matters?
Below, we’ve outlined the biggest use cases for social listening in the B2B space to show how companies can mine online networks for insights and achieve their higher-level business goals.
1. Gain market intelligence and deep consumer insights
Unless you’re in an industry that generates a lot of online discussion, like retail or entertainment, you can expect online discussion about your brand to be much lower. But fewer conversations don’t necessarily equal fewer valuable data points. Quite the opposite may be true.
Active listening and engagement strategies sweden number data B2B companies to better influence customers and decision-makers within their industry.
How can brands quantify the information available online and determine what really matters?
Below, we’ve outlined the biggest use cases for social listening in the B2B space to show how companies can mine online networks for insights and achieve their higher-level business goals.
1. Gain market intelligence and deep consumer insights
Unless you’re in an industry that generates a lot of online discussion, like retail or entertainment, you can expect online discussion about your brand to be much lower. But fewer conversations don’t necessarily equal fewer valuable data points. Quite the opposite may be true.