First Dataset

Physical and online acquisition channelsphysical acquisition channels are those in which sales and relationships take place in person. These actions can be carried out by an internal team, brand representatives or distribution networks. When a supermarket chain, for example, buys a batch of products that are being launched by the manufacturer and sets up a kiosk to offer tastings to its consumers, we can consider that this is a physical and indirect acquisition channel, right? The classification logic also applies to marketplaces, where the e-commerce administrator can determine the way in which products from other stores will be presented in the standard package.

In this case, it would be an indirect and online acquisition bahrain whatsapp data channel. But, after all, how can acquisition channels contribute to business results? To understand this, let's explain the importance of this tool. How does the customer acquisition and retention cycle work? Acquiring new customers is a constant strategy in business. It can be interrupted until your operational area can match the sales volume generated, but never eliminated.

Furthermore, the acquisition cycle is linked to customer retention practices, meaning that the data generated in all processes helps to increasingly understand and personalize the buyer persona and business differentiators.who the target audience is, the acquisition channels to be used, what the business offers and its differentiators that make your product or service unique; defining the budget for lead acquisition strategies; actions in the acquisition channels; carrying out customer interactions engagement;conversion of new customers;requesting customer feedback;brand engagement actions;customer relationship and retention policies;creation of focus groups to test improvements in services and products;studies on the data generated and use of information to personalize new customer acquisition actions.