How can we orchestrate each piece
Posted: Tue Feb 11, 2025 9:17 am
Don't be fooled. That door up there is tiny in marketing, every time we interact with a piece of content, we are also living an experience: the satisfaction of learning something new, the comfort of being well informed about a decision, etc. And, just like there are thousands of people working backstage at a disney park, a good marketing strategy is invisible to the audience.
Nobody wants to know if a video they're watching is top-of-the- australia whatsapp data funnel content that has total views as the main kpi. It's like they say: nobody likes knowing they're being sold. And how can we promote value to our audience, throughout their entire purchasing journey, in a way that, when they decide to close a deal, it all feels natural? We need to put ourselves in the shoes of these potential customers and imagine — design, in fact — the experience they will have when interacting with our content.
Is it being good? Are they having fun? Are they learning? of content created so that these visitors have the best experience possible? The content experience approach allow me to be direct here: the term content experience, or content experience, was not created by rock content, it was, in fact, used many times in the past, with multiple meanings.
Nobody wants to know if a video they're watching is top-of-the- australia whatsapp data funnel content that has total views as the main kpi. It's like they say: nobody likes knowing they're being sold. And how can we promote value to our audience, throughout their entire purchasing journey, in a way that, when they decide to close a deal, it all feels natural? We need to put ourselves in the shoes of these potential customers and imagine — design, in fact — the experience they will have when interacting with our content.
Is it being good? Are they having fun? Are they learning? of content created so that these visitors have the best experience possible? The content experience approach allow me to be direct here: the term content experience, or content experience, was not created by rock content, it was, in fact, used many times in the past, with multiple meanings.