Having goals is important, bu
Posted: Tue Feb 11, 2025 9:08 am
Then, you can add your ideas and comments. Scenario one it is clear that the agency is suggesting a set of actions without first understanding the challenge and having a clear diagnosis. This is what mark ritson calls “the risk of tatification.” tatification has always been the obsession of marketers, but it has grown with the advent of social media platforms and the ability to measure results in real time.
“instagram marketing” and “social media strategy” are not things. Instagram armenia whatsapp data is a marketing channel. “social media” is a set of marketing channels. Scenario twothis is the typical situation where leaders confuse goals and strategy. t they are not a strategy. How many times have you seen slideshows with strategies like “we will grow by triple digits and beat the competition in the next three years”? This is certainly a great vision, but it is not a strategy unless someone from the executive board explains how it will be possible to grow by triple digits in a market that grows % per year.
New product offerings? Change the organization? Increase target audience?As rumelt explains, good guiding policies are not goals or visions or images of desirable outcomes. This is exactly what happens in scenario two, with greg and mike confusing okr goals with a corporate strategy. Scenario threescenario three needs further development. Let me introduce the “two-speed marketing model”.
“instagram marketing” and “social media strategy” are not things. Instagram armenia whatsapp data is a marketing channel. “social media” is a set of marketing channels. Scenario twothis is the typical situation where leaders confuse goals and strategy. t they are not a strategy. How many times have you seen slideshows with strategies like “we will grow by triple digits and beat the competition in the next three years”? This is certainly a great vision, but it is not a strategy unless someone from the executive board explains how it will be possible to grow by triple digits in a market that grows % per year.
New product offerings? Change the organization? Increase target audience?As rumelt explains, good guiding policies are not goals or visions or images of desirable outcomes. This is exactly what happens in scenario two, with greg and mike confusing okr goals with a corporate strategy. Scenario threescenario three needs further development. Let me introduce the “two-speed marketing model”.