Modern psychology of sales
Posted: Sun Dec 22, 2024 9:29 am
In the 21st century, only a few people believe the promises of marketers about “quality and inexpensive”. At the same time, most people try to find a universal solution to the problem that will be quick and painless. Today, customers prefer to pay for such a solution, while they believe that they should have an equal relationship with the seller. An analogy can be drawn with a business partnership, in which both parties receive satisfaction from cooperation only if everyone equally devotes themselves to the common cause. To build such relationships, sellers must be flexible and able to compromise.
What do you need to do in 2023 to close telegram in the philippines deals successfully? Below are the basic rules you need to follow to make sales:
Care at all stages of interaction with the client
In conditions of constant tension, not knowing what might happen tomorrow, people especially lack understanding and concern. Therefore, if the manager will carefully delve into all the client's problems, suggest something, then the consumer will be bribed by this.
Customer care
Not all sellers know how to properly show care without overstepping their boundaries and letting the client understand their importance. To do this, they focus on the following:
Sell without manipulation
The key to the client's heart is careful and tactful touches. Honest and open dialogue is a step towards establishing trusting relationships. For example, indicating the cost of a product at the beginning of a conversation, without being afraid to demonstrate its value, instead of dragging out the conversation and creating some kind of intrigue. It is unacceptable to tell the client that he can find out the price of a service or product only after filling out a special form on the website or writing to the manager in a personal message. After this, the buyer is almost guaranteed to go to competitors.
It is also not recommended to use aggressive sales techniques, as intrusive calls and annoying mailings no longer work as effectively as before. For the client, this will mean another information hype, which he will take for spam and send to the archive. Calls that say that the sale or discounts will end tomorrow are a thing of the past. It is necessary to personalize the offers.
Use correct wording
Those sales scripts that have been circulating on the Internet for several decades are already boring and do not work. It is necessary to implement something new, but it is important not to overdo it. Thus, experts recommend using alternative questions in scripts, which is especially important when determining the needs of the buyer. Through this, the client will feel the involvement of the manager, get rid of unnecessary questions, but will feel that nothing is being imposed on him and he can act at his own discretion. Examples of alternative wording:
"Can I ask you a few clarifying questions to help us find the best solution for your problem?"
“Have you already got your eye on something or can I offer you a few options?”
"Are we looking for options strictly in accordance with your requirements or are alternative solutions possible?"
It is important to remember that it is necessary to maintain a balance, one cannot demonstrate the superiority of one side, there must be an equal partnership.
Partnerships
A manager who is certainly more competent in a specific niche than the client should not show off all the terms he knows. Eliminate them or explain them. Everything complicated should become simple for the client. The "Teacher - Student" position is relevant in school, but not in sales.
Communicate ecologically
The statement "A capricious client is also a client" shows that a competent manager will bring even the most emotional subject to the conclusion of the deal. Excessive requests of the buyer may be associated with his increased demands on everything that concerns the choice of something new.
Here, the manager will be helped by psychological tools, according to which it is necessary to be wise, not to let one's own emotions show, but to wait a little while the buyer speaks out, and patiently explain all the nuances to him. It is not easy, but this year it is necessary to act exactly like this, otherwise the client will go to more patient competitors.
What do you need to do in 2023 to close telegram in the philippines deals successfully? Below are the basic rules you need to follow to make sales:
Care at all stages of interaction with the client
In conditions of constant tension, not knowing what might happen tomorrow, people especially lack understanding and concern. Therefore, if the manager will carefully delve into all the client's problems, suggest something, then the consumer will be bribed by this.
Customer care
Not all sellers know how to properly show care without overstepping their boundaries and letting the client understand their importance. To do this, they focus on the following:
Sell without manipulation
The key to the client's heart is careful and tactful touches. Honest and open dialogue is a step towards establishing trusting relationships. For example, indicating the cost of a product at the beginning of a conversation, without being afraid to demonstrate its value, instead of dragging out the conversation and creating some kind of intrigue. It is unacceptable to tell the client that he can find out the price of a service or product only after filling out a special form on the website or writing to the manager in a personal message. After this, the buyer is almost guaranteed to go to competitors.
It is also not recommended to use aggressive sales techniques, as intrusive calls and annoying mailings no longer work as effectively as before. For the client, this will mean another information hype, which he will take for spam and send to the archive. Calls that say that the sale or discounts will end tomorrow are a thing of the past. It is necessary to personalize the offers.
Use correct wording
Those sales scripts that have been circulating on the Internet for several decades are already boring and do not work. It is necessary to implement something new, but it is important not to overdo it. Thus, experts recommend using alternative questions in scripts, which is especially important when determining the needs of the buyer. Through this, the client will feel the involvement of the manager, get rid of unnecessary questions, but will feel that nothing is being imposed on him and he can act at his own discretion. Examples of alternative wording:
"Can I ask you a few clarifying questions to help us find the best solution for your problem?"
“Have you already got your eye on something or can I offer you a few options?”
"Are we looking for options strictly in accordance with your requirements or are alternative solutions possible?"
It is important to remember that it is necessary to maintain a balance, one cannot demonstrate the superiority of one side, there must be an equal partnership.
Partnerships
A manager who is certainly more competent in a specific niche than the client should not show off all the terms he knows. Eliminate them or explain them. Everything complicated should become simple for the client. The "Teacher - Student" position is relevant in school, but not in sales.
Communicate ecologically
The statement "A capricious client is also a client" shows that a competent manager will bring even the most emotional subject to the conclusion of the deal. Excessive requests of the buyer may be associated with his increased demands on everything that concerns the choice of something new.
Here, the manager will be helped by psychological tools, according to which it is necessary to be wise, not to let one's own emotions show, but to wait a little while the buyer speaks out, and patiently explain all the nuances to him. It is not easy, but this year it is necessary to act exactly like this, otherwise the client will go to more patient competitors.