What is web scraping used for?

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Web scraping is essential in many data-driven processes, playing a key role in brand monitoring, comparing up-to-date prices and conducting market research. Below are some of the most common cases where this technique is used:

Market research : Because much of this data is publicly available, web scraping has become an invaluable tool for marketing teams looking to monitor their market without having to perform time-consuming manual research.
Business Automation – Web scraping also offers significant india mobile database advantages in business automation, especially when large amounts of data need to be collected and processed. In situations where information needs to be obtained from multiple websites, using a web scraper can automate the process and avoid the need to perform manual extractions on each site. This saves time and effort by using a single tool to efficiently collect data from multiple sources.
Lead generation – The tool can also be used to efficiently generate lists of potential customers. By setting clear goals, it is possible to use web scraping to generate and obtain user data and create structured lists of leads. This strategy can be more convenient, efficient, faster and promising than creating lead lists manually.
Keeping up with news and new content – ​​Web scraping plays a crucial role in staying informed, as it allows for the monitoring of reputation, industry trends, and the aggregation of relevant news and content. While some websites have simple interfaces such as RSS feeds, web scraping is necessary in cases where these options are not available or are already limited.
Brand Monitoring and Control – This is also a valuable tool to monitor news coverage of a brand and stay up to date without having to check multiple articles and news sites. Additionally, web scraping is useful to check the minimum available price (MAP) of a brand’s products or services, which helps to assess whether prices are in line with customer expectations.
Conclusion
Web scraping is a powerful tool that can transform the way market research is conducted , business processes are automated, lead lists are generated, and a brand is kept informed.