Search Engine JournalDevelop a topic cluster
Posted: Tue Feb 11, 2025 7:08 am
Discover the broad themes that interest the personaThe choice of links that will appear in the Google Discover feed is based on the users' interests. They are grouped into broad keywords, which represent broad themes, such as: Hobbies (e.g.: camping, games, recipes); Sports (e.g.: women's football, Brazilian national team); Entertainment (e.g.: Game of Thrones, Lady Gaga); Business (e.g.: Digital Marketing, accounting) Brands (e.g.
: Apple, Banco do Brasil). Users' interests are unlikely to be represented afghanistan whatsapp data by long-tail keywords. Therefore, try to understand the broad interests of users (and their respective keywords) that coincide with themes that permeate your company and your market. They are the ones you should talk about on your blog.Related entitiesSource: strategyA topic cluster strategy consists of defining a comprehensive topic to address in “pillar” content and producing “satellite” content that directs links to it and strengthens the authority of the main post.
In the case of optimizing for Google Discover, the intention is to strengthen your site for one or more broad topics. As we said, you must define the broad topics that your business can cover. Then, plan satellite posts, on specific topics within the “umbrella” of the main topic. This way, you strengthen the pillar content of this strategy and become an authority on that topic, which represents an interest.
: Apple, Banco do Brasil). Users' interests are unlikely to be represented afghanistan whatsapp data by long-tail keywords. Therefore, try to understand the broad interests of users (and their respective keywords) that coincide with themes that permeate your company and your market. They are the ones you should talk about on your blog.Related entitiesSource: strategyA topic cluster strategy consists of defining a comprehensive topic to address in “pillar” content and producing “satellite” content that directs links to it and strengthens the authority of the main post.
In the case of optimizing for Google Discover, the intention is to strengthen your site for one or more broad topics. As we said, you must define the broad topics that your business can cover. Then, plan satellite posts, on specific topics within the “umbrella” of the main topic. This way, you strengthen the pillar content of this strategy and become an authority on that topic, which represents an interest.