One simple example is to set up a rule that sends an email based on recency of visit.
Posted: Sun Dec 22, 2024 9:28 am
In the next section, we illustrate these customer retention strategies with examples.
1. Reactivation based customer retention strate russia contact number whatsapp gy campaigns
Reactivation retention campaigns target customer segments who are no longer engaging with your brand.
Like all retention strategies, to be successful, a reactivation campaign must first identify a specific segment of customers that are about to leave or that have already left. Further, brands need to determine why they are leaving.
With this information, you can craft a relevant offer to bring "reactivate" the customer.
In this example, the segment is “Customers who haven’t visited the site in x days.”. The copy and series of messages should be directly tied to why your customer stopped ordering from you.
Reactivation customer retention tactics
Return Path conducted a great study on best practices for reactivation campaigns. Some findings include:
Specific Dollar Incentives - Specific dollar incentives in the subject line are almost 2x successful as % off discounts (despite most emails using % incentives)
Recency Matters - Reactivation campaigns are more effective the sooner they are launched. Emails sent to “long inactive” customers had a meager 1.8% read rate compared to 12% average.
Above, Sephora uses their loyalty program to bring customers back. Here we see a variety of dollar incentives combined with urgency in the form a strict deadline to use the coupon code.
2. Advocacy based customer retention strategy campaigns
Advocacy marketing focuses on getting current customers to talk about your product to their friends or network. It depends on capitalizing on positive experiences to not only gain customers, but increase retention.
1. Reactivation based customer retention strate russia contact number whatsapp gy campaigns
Reactivation retention campaigns target customer segments who are no longer engaging with your brand.
Like all retention strategies, to be successful, a reactivation campaign must first identify a specific segment of customers that are about to leave or that have already left. Further, brands need to determine why they are leaving.
With this information, you can craft a relevant offer to bring "reactivate" the customer.
In this example, the segment is “Customers who haven’t visited the site in x days.”. The copy and series of messages should be directly tied to why your customer stopped ordering from you.
Reactivation customer retention tactics
Return Path conducted a great study on best practices for reactivation campaigns. Some findings include:
Specific Dollar Incentives - Specific dollar incentives in the subject line are almost 2x successful as % off discounts (despite most emails using % incentives)
Recency Matters - Reactivation campaigns are more effective the sooner they are launched. Emails sent to “long inactive” customers had a meager 1.8% read rate compared to 12% average.
Above, Sephora uses their loyalty program to bring customers back. Here we see a variety of dollar incentives combined with urgency in the form a strict deadline to use the coupon code.
2. Advocacy based customer retention strategy campaigns
Advocacy marketing focuses on getting current customers to talk about your product to their friends or network. It depends on capitalizing on positive experiences to not only gain customers, but increase retention.