The consumer privacy landscape is constantly evolving. Potential regulations like the American Data Privacy and Protection Act (ADPPA), which resemble current laws set forth by the General Data Protection Regulation (GDPR), are keeping marketers on their toes. Meanwhile, other major trends dictating how and when marketers interface with consumer data are on the horizon (such as Google’s deprecation of third-party cookies, which has again been delayed to Q1 2025).
With digital marketers exercising minimal control over these developments, the data privacy landscape may seem confusing and frustrating. However, robust data privacy protections build trust and protect users and companies.
More than ever, consumers prioritize their data privacy thailand whatsapp number data and are willing to hold companies accountable for breaching it. More than half of consumers (58%) say they’d stop interacting with a company boasting a bad “data reputation.” Another 52% would stop doing business with a company that doesn’t provide an option to opt out of tracking. On the flip side, consumers reward and respect organizations that prioritize privacy. Six in 10 consumers say they’d spend more money with a brand they trust to handle their data.
Businesses that acknowledge and respect these distinctly modern preferences will create a competitive advantage. But first, they need to understand the intricacies of contemporary consumer privacy.