Capacity is a characteristic that cannot be ignored
Posted: Tue Feb 11, 2025 5:18 am
Working in SK, we limit ourselves to key phrases with the brand/product name. The capacity of such semantics is low, it depends on the search activity by keywords and the advertising format: network or search.
Automatic optimization digs all existing search Gansu cell phone number list queries . The robot updates them continuously. It can run the ad both through Search and through the Network, or more precisely where it works with effective return.
General conclusion.
After learning MK, we have traffic that is several times wider. In order to also set up all types of search and network queries manually, you will have to sweat a lot.
A practical example: We chose a product from the consumer goods series and launched optimization of its advertising simultaneously in two directions: master and standard.
When setting up SC, we took the safest path. At the start, we implemented only brand queries on Search. The safe path promised us the greatest efficiency according to the CPL index. What if the Standard campaign turns out to be much more attractive than the Workshop?! Then we will expand the scope of queries and add more capacity to it.
Automatic optimization digs all existing search Gansu cell phone number list queries . The robot updates them continuously. It can run the ad both through Search and through the Network, or more precisely where it works with effective return.
General conclusion.
After learning MK, we have traffic that is several times wider. In order to also set up all types of search and network queries manually, you will have to sweat a lot.
A practical example: We chose a product from the consumer goods series and launched optimization of its advertising simultaneously in two directions: master and standard.
When setting up SC, we took the safest path. At the start, we implemented only brand queries on Search. The safe path promised us the greatest efficiency according to the CPL index. What if the Standard campaign turns out to be much more attractive than the Workshop?! Then we will expand the scope of queries and add more capacity to it.