Gauge consumer perception and sentiment around your brand
Posted: Mon Feb 10, 2025 10:33 am
Marketing departments are already challenged by a lack of technology adoption, often because their tools are cumbersome or prohibitive to users who aren’t deep analytics experts. Marketers only use lawyer data 58% of their existing technology capabilities, according to Gartner research. To get that percentage up, most businesses would need to dedicate more time and resources to team upskilling.
Sprout Social is intuitive enough for anyone to use, without a significant investment in technical training.
Social listening, in particular, enables anyone to zoom out beyond owned data and tap into larger social conversations that are rich with industry, competitor and audience insights. Sprout’s social listening tool plugs brands into that power source and immediately surfaces data that can supercharge your business. Create highly customizable Topics that cut through the noise and help your business:
Identify gaps in your industry that your brand is equipped to fill
Discover opportunities to differentiate your brand from the competition
Uncover inspiration for product innovation
Collect voice of the customer (VoC) data to improve the overall customer experience
The user-friendly experience and digestible format make it so that a diverse set of stakeholders—marketers, customer service representatives, product developers, executive leadership and more—can all distill actionable insights from social listening data, without having a data science background.
At Sprout, employees outside of the marketing team are empowered to use listening data. Our sales representatives often create listening reports around timely events, and use the takeaways in their sales process. Listening also helped Sprout’s cross-functional tiger team reevaluate our business plan and hone in on what our customers needed most during the pandemic.
Sprout Social is intuitive enough for anyone to use, without a significant investment in technical training.
Social listening, in particular, enables anyone to zoom out beyond owned data and tap into larger social conversations that are rich with industry, competitor and audience insights. Sprout’s social listening tool plugs brands into that power source and immediately surfaces data that can supercharge your business. Create highly customizable Topics that cut through the noise and help your business:
Identify gaps in your industry that your brand is equipped to fill
Discover opportunities to differentiate your brand from the competition
Uncover inspiration for product innovation
Collect voice of the customer (VoC) data to improve the overall customer experience
The user-friendly experience and digestible format make it so that a diverse set of stakeholders—marketers, customer service representatives, product developers, executive leadership and more—can all distill actionable insights from social listening data, without having a data science background.
At Sprout, employees outside of the marketing team are empowered to use listening data. Our sales representatives often create listening reports around timely events, and use the takeaways in their sales process. Listening also helped Sprout’s cross-functional tiger team reevaluate our business plan and hone in on what our customers needed most during the pandemic.