Integration with other social networks
Posted: Mon Feb 10, 2025 10:28 am
WhatsApp is part of Meta, which also owns Facebook and Instagram. This means that businesses can leverage social media to create marketing campaigns and, at the same time, integrate those campaigns with the messaging app.
One example is the possibility of clicking on an ad on Facebook and immediately starting a WhatsApp chat with the advertised company.
This not only improves the customer experience, but also increases the chances belgium phone number list of conversion for businesses. Exchanging messages with a business quickly and directly facilitates the purchase and support process. It’s an effective strategy that helps WhatsApp make money without having to charge its users directly.
Comparison with other messaging apps
While WhatsApp focuses on monetizing corporate messaging, other messaging apps have different business models. Signal, for example, is a platform that relies on donations. Telegram, on the other hand, relies on investors to fund its operations.
Others, like Discord, use a freemium model, where basic usage is free, but there are paid features, like Nitro, which offers more features for a monthly subscription. Snapchat, on the other hand, combines paid subscriptions, like Snapchat+, with the sale of ads and other products, like augmented reality glasses.
One example is the possibility of clicking on an ad on Facebook and immediately starting a WhatsApp chat with the advertised company.
This not only improves the customer experience, but also increases the chances belgium phone number list of conversion for businesses. Exchanging messages with a business quickly and directly facilitates the purchase and support process. It’s an effective strategy that helps WhatsApp make money without having to charge its users directly.
Comparison with other messaging apps
While WhatsApp focuses on monetizing corporate messaging, other messaging apps have different business models. Signal, for example, is a platform that relies on donations. Telegram, on the other hand, relies on investors to fund its operations.
Others, like Discord, use a freemium model, where basic usage is free, but there are paid features, like Nitro, which offers more features for a monthly subscription. Snapchat, on the other hand, combines paid subscriptions, like Snapchat+, with the sale of ads and other products, like augmented reality glasses.