Definition of SEO and its importance in digital marketing
Posted: Mon Feb 10, 2025 10:14 am
One of the main objectives of companies that invest in digital marketing is to reach the top positions in search engines, to become known and attract new customers. However, making your website stand out from the millions that already exist on the Internet may seem too complicated… But nothing is impossible and SEO came along to prove it , years ago.
SEO is at the base of any successful digital marketing campaign . This is because it improves online visibility , both for websites and social media profiles. Not only is it one of the first digital marketing strategies to emerge: it is also one of those that has changed the most to adapt to new trends and user needs .
Keep reading to learn more about what SEO is, h turkey mobile database ow it works, and what benefits it can bring to your projects!
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SEO or Search Engine Optimization is a set of techniques and tools used to optimize various types of pages and websites . This helps search engines, such as Google, to read them more easily and quickly , identifying which queries they answer and what value they provide to users.
SEO thus boosts your visibility in search engines, making it more likely that you will appear among search results for certain keywords and associated terms.
However, since it is a marketing strategy , SEO does not only seek to position in search engines, but also to generate conversions . Therefore, optimizations are not only oriented towards search engines. Optimizing pages for users is, in fact, one of the fundamental pillars of modern SEO.
In this way, SEO can be used to consolidate a brand's digital presence , improving its relevance, authority and exposure within its field. As this is done organically (i.e. without paying), SEO offers an ideal relationship between cost and benefits .
Infographic containing the definition of SEO and explaining its importance in digital marketing
Definition of SEO and its importance in digital marketing
History and evolution of SEO
As we mentioned, SEO is not only one of the first digital marketing strategies to be implemented, but also one of those that has changed the most , especially in recent years.
So, to help you understand a little more about how search engine optimization works, let's look at how SEO has evolved , from its origins to the present day.
The early days of SEO: the rise of keywords
To say that SEO was at the beginning of digital marketing is not to go too far back in time. Although today we consider it totally essential, the reality is that it first appeared nearly 30 years ago. After all, the first search engines emerged in the early 90s and Google only came to light in 1996.
As you can imagine, search engines were all the rage from the start, which opened up a unique opportunity for developing marketing campaigns. However, there was a problem: how to attract traffic to a certain website?
The answer came about almost by chance, when some content creators realized that they could easily manipulate search results . To be more precise, they did this by repeating the keyword for which they wanted a page to rank countless times. This strategy is known as keyword stuffing and, today, it is considered a Black Hat SEO practice , penalized by search engines. With this alone, it was already possible to secure a privileged position on the Internet.
This is because, in the beginning , search engines only took into account keywords to find the information their users were looking for. However, search engines have evolved and, today, they consider hundreds of factors when ranking a web page.
Google , in particular, has had hundreds of updates , many of which even the closest SEOs to Google seem unaware of. Since Google has a monopoly on online search, knowing its specifications for ranking web content is crucial to developing quality marketing campaigns .
Google algorithm changes: the impact on SEO
SEO itself, with its techniques and complexities, was born with Google and the changes in its algorithm . That is, the formulas that this search engine uses to determine which pages will rank among the results of a search and in what position.
Broadly speaking, Google usually makes two types of modifications :
Google Updates are minor optimizations designed to adjust certain aspects of the algorithm, improving its performance in specific areas. They usually have no noticeable effect on search results, unless you are not implementing quality SEO.
Google Core Updates , which are updates to the entire algorithm and therefore affect a site's ranking in the SERPs. In other words, Google Updates are one-time updates, but Core Updates generally modify the way Google processes information.
There are too many Google Updates , and Google usually doesn't even inform users that they have been made. However, Core Updates are usually notified. Let's see, then, which of these were the most important in recent years and how they affected SEO .
SEO is at the base of any successful digital marketing campaign . This is because it improves online visibility , both for websites and social media profiles. Not only is it one of the first digital marketing strategies to emerge: it is also one of those that has changed the most to adapt to new trends and user needs .
Keep reading to learn more about what SEO is, h turkey mobile database ow it works, and what benefits it can bring to your projects!
Let's Work Together.
Contact us
CONTACTANOS
SEO or Search Engine Optimization is a set of techniques and tools used to optimize various types of pages and websites . This helps search engines, such as Google, to read them more easily and quickly , identifying which queries they answer and what value they provide to users.
SEO thus boosts your visibility in search engines, making it more likely that you will appear among search results for certain keywords and associated terms.
However, since it is a marketing strategy , SEO does not only seek to position in search engines, but also to generate conversions . Therefore, optimizations are not only oriented towards search engines. Optimizing pages for users is, in fact, one of the fundamental pillars of modern SEO.
In this way, SEO can be used to consolidate a brand's digital presence , improving its relevance, authority and exposure within its field. As this is done organically (i.e. without paying), SEO offers an ideal relationship between cost and benefits .
Infographic containing the definition of SEO and explaining its importance in digital marketing
Definition of SEO and its importance in digital marketing
History and evolution of SEO
As we mentioned, SEO is not only one of the first digital marketing strategies to be implemented, but also one of those that has changed the most , especially in recent years.
So, to help you understand a little more about how search engine optimization works, let's look at how SEO has evolved , from its origins to the present day.
The early days of SEO: the rise of keywords
To say that SEO was at the beginning of digital marketing is not to go too far back in time. Although today we consider it totally essential, the reality is that it first appeared nearly 30 years ago. After all, the first search engines emerged in the early 90s and Google only came to light in 1996.
As you can imagine, search engines were all the rage from the start, which opened up a unique opportunity for developing marketing campaigns. However, there was a problem: how to attract traffic to a certain website?
The answer came about almost by chance, when some content creators realized that they could easily manipulate search results . To be more precise, they did this by repeating the keyword for which they wanted a page to rank countless times. This strategy is known as keyword stuffing and, today, it is considered a Black Hat SEO practice , penalized by search engines. With this alone, it was already possible to secure a privileged position on the Internet.
This is because, in the beginning , search engines only took into account keywords to find the information their users were looking for. However, search engines have evolved and, today, they consider hundreds of factors when ranking a web page.
Google , in particular, has had hundreds of updates , many of which even the closest SEOs to Google seem unaware of. Since Google has a monopoly on online search, knowing its specifications for ranking web content is crucial to developing quality marketing campaigns .
Google algorithm changes: the impact on SEO
SEO itself, with its techniques and complexities, was born with Google and the changes in its algorithm . That is, the formulas that this search engine uses to determine which pages will rank among the results of a search and in what position.
Broadly speaking, Google usually makes two types of modifications :
Google Updates are minor optimizations designed to adjust certain aspects of the algorithm, improving its performance in specific areas. They usually have no noticeable effect on search results, unless you are not implementing quality SEO.
Google Core Updates , which are updates to the entire algorithm and therefore affect a site's ranking in the SERPs. In other words, Google Updates are one-time updates, but Core Updates generally modify the way Google processes information.
There are too many Google Updates , and Google usually doesn't even inform users that they have been made. However, Core Updates are usually notified. Let's see, then, which of these were the most important in recent years and how they affected SEO .