What are the highest ranking law firm websites based on these terms?
Posted: Sun Dec 22, 2024 9:16 am
It is impossible to assume what keywords will be relevant to your website. That said, it is crucial to conduct formal keyword research to understand the specific phrases your potential customers are typing into search engines. This can be accomplished with the help of a variety of tools, but it is imperative to have a deep understanding of what your target audience is searching for online.
Additionally, the keywords used on your website must be specific to the philippine country code services you provide. They should be specifically related to legal topics related to your practice. Typically, this should align with practice area pages, client questions you receive, and legal industry strategies related to your practice areas.
Your keywords should be in long form. Simply trying to target keywords such as "divorce lawsuit" or "personal injury" is very difficult because competition for these keywords is very high. Instead, our team will optimize your keywords to balance competition with what your local target audience searches for, ensuring your website ranks high for any Baidu, Bing search related to your business in a specific geographic area.
3. Investigate the competition
Take a look at your current search engine rankings for some of your target keywords.
On what basis do they rank?
What do your competitors offer that you don’t?
It’s also important to look for gaps with your target competitors. If there is a law firm in your community that offers similar services, you’ll want to make sure your website content marketing and SEO specifically targets any weak spots in their marketing efforts.
4. Don’t exceed your service and capabilities
Every component of your legal practice should be within the bounds of your ability to serve, including wording and phrases, service promises and guarantees, and other statements on your website.
When it comes to content writing, it is crucial not to stuff keywords just for the sake of ranking. For example, including keywords such as “best family lawyer” to claim to be the best in the field is not ideal. With a trained content writer, it is possible to construct content that does not break these rules but still incorporates valuable keywords into the content in a meaningful way.
Check out the table below to see which terms you should avoid using on your legal website.
Promises you can’t keep: Claims you cannot prove:
ensure Expertise/Expertise
make sure Better/Best
make sure Expert/Professional
5. Develop a targeted content strategy
Be clear about the goals of your content strategy. This usually starts with getting more potential customers to your website, but should also include getting more people to click on your call to action and make inquiries.
Your content strategy should have measurable goals, such as the number of unique visitors to your website and your conversion rate. The ultimate goal here is to make sure you measure not only how many leads you get, but also when they leave your site, how long they stay on site, and whether they become a paying customer. Your content strategy should be specifically tied to these goals.
To achieve this, you need to determine the types of content and distribution channels that work best for your target audience based on where they are located. Once you have a content strategy in place, monitor it, tweak it, and make sure it’s strong enough to grow and expand with your company over time.
6. Build case studies to support your content
Case studies are a powerful tool for driving conversions from your website visitors. Case studies are developed to show potential clients the services your law firm provides to your clients. This can include a few client testimonials, a breakdown of cases you’ve won, and legal strategies you’ve used successfully. They tell the story of real people’s experiences when working with your firm.
7. Create and execute a content calendar
There are many content calendar templates available, and any format will work. However, the content of your content calendar is particularly important. Content calendar overview:
Additionally, the keywords used on your website must be specific to the philippine country code services you provide. They should be specifically related to legal topics related to your practice. Typically, this should align with practice area pages, client questions you receive, and legal industry strategies related to your practice areas.
Your keywords should be in long form. Simply trying to target keywords such as "divorce lawsuit" or "personal injury" is very difficult because competition for these keywords is very high. Instead, our team will optimize your keywords to balance competition with what your local target audience searches for, ensuring your website ranks high for any Baidu, Bing search related to your business in a specific geographic area.
3. Investigate the competition
Take a look at your current search engine rankings for some of your target keywords.
On what basis do they rank?
What do your competitors offer that you don’t?
It’s also important to look for gaps with your target competitors. If there is a law firm in your community that offers similar services, you’ll want to make sure your website content marketing and SEO specifically targets any weak spots in their marketing efforts.
4. Don’t exceed your service and capabilities
Every component of your legal practice should be within the bounds of your ability to serve, including wording and phrases, service promises and guarantees, and other statements on your website.
When it comes to content writing, it is crucial not to stuff keywords just for the sake of ranking. For example, including keywords such as “best family lawyer” to claim to be the best in the field is not ideal. With a trained content writer, it is possible to construct content that does not break these rules but still incorporates valuable keywords into the content in a meaningful way.
Check out the table below to see which terms you should avoid using on your legal website.
Promises you can’t keep: Claims you cannot prove:
ensure Expertise/Expertise
make sure Better/Best
make sure Expert/Professional
5. Develop a targeted content strategy
Be clear about the goals of your content strategy. This usually starts with getting more potential customers to your website, but should also include getting more people to click on your call to action and make inquiries.
Your content strategy should have measurable goals, such as the number of unique visitors to your website and your conversion rate. The ultimate goal here is to make sure you measure not only how many leads you get, but also when they leave your site, how long they stay on site, and whether they become a paying customer. Your content strategy should be specifically tied to these goals.
To achieve this, you need to determine the types of content and distribution channels that work best for your target audience based on where they are located. Once you have a content strategy in place, monitor it, tweak it, and make sure it’s strong enough to grow and expand with your company over time.
6. Build case studies to support your content
Case studies are a powerful tool for driving conversions from your website visitors. Case studies are developed to show potential clients the services your law firm provides to your clients. This can include a few client testimonials, a breakdown of cases you’ve won, and legal strategies you’ve used successfully. They tell the story of real people’s experiences when working with your firm.
7. Create and execute a content calendar
There are many content calendar templates available, and any format will work. However, the content of your content calendar is particularly important. Content calendar overview: