Organic search ranking
Posted: Thu Feb 06, 2025 9:48 am
Both Bing and Google prefer larger brands because these brands attract more branded links. However, Bing may have problems distinguishing brands from similar competitors. Bing prefers older websites with official domain suffixes such as .edu and ov. On the other hand, Google ranks popular or commercial websites with quality content.
content
Bing views content the same way they view websites. They prefer content that builds a reputation over a longer period of time. According to content marketer Maria-Cristina Muntean , Bing also prefers multimedia content like video, high-quality images, and audio. Infographics are great if they add value to the original content.
Instead, Google rewards sites that publish new or chile mobile database updated content. They will also rank your content higher, regardless of whether it contains multimedia. However, both Bing and Google agree that you should optimize for keywords and search intent.
Technical factors
Technical SEO and on-page factors play a vital role in Bing and Google rankings. To rank a page, Bing relies on exact match keywords in meta tags, page titles, and other relevant keywords. Google’s algorithm is more evolved. It can look at keyword variations and synonyms and rank the page for the right keyword if the content matches the keyword intent.
Social Signals
Google does not use social media authority as a ranking factor. Instead, it is a way to drive traffic to your website. Bing, on the other hand, emphasizes social media as a ranking factor. Therefore, content ranking on page one tends to have a lot of likes, retweets, and shares.
content
Bing views content the same way they view websites. They prefer content that builds a reputation over a longer period of time. According to content marketer Maria-Cristina Muntean , Bing also prefers multimedia content like video, high-quality images, and audio. Infographics are great if they add value to the original content.
Instead, Google rewards sites that publish new or chile mobile database updated content. They will also rank your content higher, regardless of whether it contains multimedia. However, both Bing and Google agree that you should optimize for keywords and search intent.
Technical factors
Technical SEO and on-page factors play a vital role in Bing and Google rankings. To rank a page, Bing relies on exact match keywords in meta tags, page titles, and other relevant keywords. Google’s algorithm is more evolved. It can look at keyword variations and synonyms and rank the page for the right keyword if the content matches the keyword intent.
Social Signals
Google does not use social media authority as a ranking factor. Instead, it is a way to drive traffic to your website. Bing, on the other hand, emphasizes social media as a ranking factor. Therefore, content ranking on page one tends to have a lot of likes, retweets, and shares.