Explain the product at the beginning of your ad copy
Posted: Thu Feb 06, 2025 8:09 am
Make your copy convincing
Now that you have turned your value props or concerns into copy, it’s time to make your copy more compelling. We’ll use two techniques:
Reorder your words
End with a selling point
Reorder your words
Good example - "Looking to rent retail space? Lease locations in your city by the day, week, or month."
Bad example – “Lease by the day, week or month – that’s the flexibility we bring to retail store leases.”
It’s better to put the product explanation at the beginning austria mobile database because readers skim the first few words of the ad everyone skims all the time! to determine if what you’re selling is right for them.
In contrast, the second example says nothing until you finally get to the term “retail storefront.” Consider that “rent by the day, week, or month” could relate to anything—most people wouldn’t bother reading to find out what.
Get to the point right away. Word order is important.
End with a selling point
Pique your reader's interest by using facts like.
Now that you have turned your value props or concerns into copy, it’s time to make your copy more compelling. We’ll use two techniques:
Reorder your words
End with a selling point
Reorder your words
Good example - "Looking to rent retail space? Lease locations in your city by the day, week, or month."
Bad example – “Lease by the day, week or month – that’s the flexibility we bring to retail store leases.”
It’s better to put the product explanation at the beginning austria mobile database because readers skim the first few words of the ad everyone skims all the time! to determine if what you’re selling is right for them.
In contrast, the second example says nothing until you finally get to the term “retail storefront.” Consider that “rent by the day, week, or month” could relate to anything—most people wouldn’t bother reading to find out what.
Get to the point right away. Word order is important.
End with a selling point
Pique your reader's interest by using facts like.