So, being viral alone is not enough to become a great business
Posted: Thu Feb 06, 2025 6:41 am
The key was to find a way to monetize the trafficcustomers gained through virality. In the early days of Google, there was no strategy for monetizing traffic, but fortunately Adwords was discovered and provided a solution.
Going back to our discussion of CAC cost to acquire a customer and LTV lifetime value of a customer, due to virality the CAC will be very low and monetization will be responsible for generating a good LTV that should easily exceed the CAC. In other words – a great business.
The power of freedom
One of the most powerful techniques you can use australia mobile database to acquire customers is to give away free products or services. You can see this successfully at companies like Google, Facebook, JBoss, MySQL, HubSpot using their free WebSiteGrader om, and many more.
Chris Anderson in Wired Magazine: Free! Why $0.00 is the future of business . If you haven’t read it yet, I highly recommend it as a must-read for anyone who cares about business model innovation.
Going back to our discussion of CAC cost to acquire a customer and LTV lifetime value of a customer, due to virality the CAC will be very low and monetization will be responsible for generating a good LTV that should easily exceed the CAC. In other words – a great business.
The power of freedom
One of the most powerful techniques you can use australia mobile database to acquire customers is to give away free products or services. You can see this successfully at companies like Google, Facebook, JBoss, MySQL, HubSpot using their free WebSiteGrader om, and many more.
Chris Anderson in Wired Magazine: Free! Why $0.00 is the future of business . If you haven’t read it yet, I highly recommend it as a must-read for anyone who cares about business model innovation.