With GA4 having replaced Universal Analytics, marketers need to get up to speed and create custom reports that can drive better insights in 2024. Understanding the new features and reporting on GA4 (and an email marketing lists australia y others you may use) will be crucial to helping you understand your customer journey and the best way to drive visits into leads.
Top tip: AI can help organizations eliminate any guesswork by using its research capabilities to develop a more effective marketing approach and open up new marketing opportunities. Many analytics tools have an automated insights section to highlight variances in traffic, conversions, and engagement. For example, Google Analytics now offers natural language search for insights, so you can just ask any question about your web or app users and most of the time it will pull out the answer.
Along with improving efficiency, a well-thought-out plan can help boost productivity. When Harvard Business Review conducted research with B2B companies in 10 industries worldwide, they found that commercial productivity leaders focus on three areas.
They refine their go-to-market model
They raise productivity on the front line to make every sales rep an A-player
They identify efficiencies in sales and marketing support
To do that, these high-performing companies focus on knowing the factors that drive productivity, what can be done to improve them, and if the right resources and staff are in place to achieve those goals.