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Additional Channel a Way to Scale a Business

Posted: Sun Dec 22, 2024 8:42 am
by sadiksojib131
Branded (navigational) Consists of the name of the brand, mark, company, domain name. By entering such a request into a search engine, the user pursues a single goal - to get to the official website or a specific resource. Examples: Suitable for: well-known brands, companies, organizations, projects, Internet resources. Branded queries work only for themselves: if a user enters “Asics sneakers official website” in the search, this means that he wants to find the brand’s sneakers on the manufacturer’s website and nowhere else.


Types of search queries Types of search queries south korea whatsapp number Multimedia These queries are used to search for films, music, videos, books, photographs, and documents. Keywords: photo, video, song, clip, book, download, watch, listen, online. Examples: Suitable for: online cinemas, libraries, music services, photo banks. General (imprecise) Consists of 1-3 words without any clarifications. For example, a user enters the word "Napoleon" into the search bar.

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What does he want to find? Where to order a cake delivery, how to cook it, or does he want to study the biography of a statesman? The system has difficulty understanding intentions, so it gives mixed results: commercial, informational, multimedia, or even branded. In short, promoting pages based on them is ineffective. By frequency Frequency shows the popularity of a query among users.


Using Wordstat or Keyword Planner, you can analyze the frequency of use of any query over a certain period of time and collect the most effective semantic core. The classification of search queries by frequency includes: High frequency queries The most popular words and phrases of 2-3 words. These are usually commercial queries. For example, "laptops", "sofa dry cleaning", "buy iPhone", "online clothing store".