Why Is Real-Time Marketing Important?
Posted: Sat Dec 21, 2024 4:52 am
What is Real Time Marketing?
Digital Marketing
Real-time marketing (RTM) is the ability to interact with your customers or followers based on real-time information in real time.
Real-time marketing is different from campaigns and pre-planned broadcasts. Real-time marketing engages with followers based on real-time information. It is a strategy that focuses austria phone number library on responding quickly and in a timely manner to current events such as breaking news, customer activity, and trending topics. The goal of real-time marketing is to connect consumers with the product or service they need 'right now.'
In fact, this is a bit of a "good cross brings a goal" logic.
Real-time marketing, using instantly reported data, allows marketers to make decisions based on information about what’s happening right now. Instead of creating a marketing plan in advance and executing it on a fixed schedule, real-time marketing creates a strategy that focuses on current, relevant trends and immediate customer feedback.
With the constant innovations in social media and other communication technologies, real-time marketing efforts are more effective than ever. In fact, thanks to customer analytics, insight platforms, and real-time marketing tools, marketers and their companies have access to real-time information on an individual customer level. With Facebook, Twitter, Instagram, and other popular social sites, businesses can gather up-to-date information and turn it into a marketing message in minutes.
Everyone wants to be a part of the latest trend. When companies strategically structure their advertising to reflect a current event or opportunity, their products or services become more appealing to consumers. Today’s consumers are all about instant gratification, so a marketing message that reaches consumers at the time of need increases the likelihood that they will purchase a product or service.
The benefits of real-time marketing are clear; LeadSift’s data shows a 16% increase in customer sentiment, a 14% increase in purchase intent, an 18% increase in interest, and a “22% higher likelihood of consumers considering a brand as a result of real-time marketing.”
Digital Marketing
Real-time marketing (RTM) is the ability to interact with your customers or followers based on real-time information in real time.
Real-time marketing is different from campaigns and pre-planned broadcasts. Real-time marketing engages with followers based on real-time information. It is a strategy that focuses austria phone number library on responding quickly and in a timely manner to current events such as breaking news, customer activity, and trending topics. The goal of real-time marketing is to connect consumers with the product or service they need 'right now.'
In fact, this is a bit of a "good cross brings a goal" logic.
Real-time marketing, using instantly reported data, allows marketers to make decisions based on information about what’s happening right now. Instead of creating a marketing plan in advance and executing it on a fixed schedule, real-time marketing creates a strategy that focuses on current, relevant trends and immediate customer feedback.
With the constant innovations in social media and other communication technologies, real-time marketing efforts are more effective than ever. In fact, thanks to customer analytics, insight platforms, and real-time marketing tools, marketers and their companies have access to real-time information on an individual customer level. With Facebook, Twitter, Instagram, and other popular social sites, businesses can gather up-to-date information and turn it into a marketing message in minutes.
Everyone wants to be a part of the latest trend. When companies strategically structure their advertising to reflect a current event or opportunity, their products or services become more appealing to consumers. Today’s consumers are all about instant gratification, so a marketing message that reaches consumers at the time of need increases the likelihood that they will purchase a product or service.
The benefits of real-time marketing are clear; LeadSift’s data shows a 16% increase in customer sentiment, a 14% increase in purchase intent, an 18% increase in interest, and a “22% higher likelihood of consumers considering a brand as a result of real-time marketing.”