Why do you need target groups?
Posted: Sun Feb 02, 2025 5:15 am
Target groups are essential for placing remarketing ads . By precisely defining your target group and targeting them to the appropriate campaigns, the ads will be shown to exactly the users you want to reach . It is obvious that this has a positive effect on performance.
To be able to use remarketing target groups, advertisers have two options : either you create the target groups directly in Google Ads or you take the small detour via Google Analytics and create the target groups there. You can read about the options available and the advantages and disadvantages of each platform here:
Opportunities with Google Ads
With Google Ads, advertisers can create target groups for
Users who have already visited your website
Visitors who use the mobile app
YouTube users and
Existing customers, for which customer uae phone number data lists with contact details are uploaded.
It is also possible to work with combined target groups and, as the name suggests, to combine different target groups.
With the various options available with Google Ads, it is possible to target the audiences that are most important to most advertisers.
In B2C marketing, this certainly includes the target groups “all visitors” and “shopping cart abandoners”. It is also possible to further subdivide visitors or buyers, for example according to interest in certain brands or product categories.
Companies that come from the B2B sector can also create useful target groups in Google Ads. Here it is particularly interesting to record the visitors to one or more pages or to create a target group for users who have generated a lead.
To be able to use remarketing target groups, advertisers have two options : either you create the target groups directly in Google Ads or you take the small detour via Google Analytics and create the target groups there. You can read about the options available and the advantages and disadvantages of each platform here:
Opportunities with Google Ads
With Google Ads, advertisers can create target groups for
Users who have already visited your website
Visitors who use the mobile app
YouTube users and
Existing customers, for which customer uae phone number data lists with contact details are uploaded.
It is also possible to work with combined target groups and, as the name suggests, to combine different target groups.
With the various options available with Google Ads, it is possible to target the audiences that are most important to most advertisers.
In B2C marketing, this certainly includes the target groups “all visitors” and “shopping cart abandoners”. It is also possible to further subdivide visitors or buyers, for example according to interest in certain brands or product categories.
Companies that come from the B2B sector can also create useful target groups in Google Ads. Here it is particularly interesting to record the visitors to one or more pages or to create a target group for users who have generated a lead.