Transform your identity into visual language
Posted: Sun Dec 22, 2024 8:27 am
Transforming your brand identity into visual language is a process that can be as complicated as you want.
If your brand is just starting out or you have never considered what your company's visual line is, it will be easier for you than if you have already been in the market for some time.
In the first case, you will want to convey through images, videos, infographics, gifs and all the visual material you can think of, what you have defined as your personality with the advantage that your audience has not yet received practically any impact.
In the second, it is more complex.
Your audience has already received your brand message through multiple philippines telephone number channels, such as social media, customer service, advertisements, articles about you, or direct experiences at events or in-store.
BMP case
This is where things get complicated, so I want to use a real example from a job I did this summer.
I'll give you a quick background: a change in corporate image, new objectives, social networks that needed to be revived, and a plan that needed a visual line.
This is where I come in, to transform the client's objectives (mainly to renew the image of the fair to bring it closer to the people on the street and reflect Barcelona's identity as an egalitarian city, with green areas and public spaces for everyone) into a visual line that a Community Manager could apply on Facebook and Instagram.
After several sketches and changes, the client was presented with several options that reflected the concepts we were working with: a more polished look, with images of people but also with the best of the city of Barcelona and the detail of the chamfers of the Eixample that inspired the logo.
Visual presence on social media - BMP example
Create examples of how the visual line will be applied
The next step to achieving a visual presence on social media that reflects your identity is to create examples so that the people who will be in charge of publishing have no doubts about how to apply it.
Visual presence on social media - Create examples
If your brand is just starting out or you have never considered what your company's visual line is, it will be easier for you than if you have already been in the market for some time.
In the first case, you will want to convey through images, videos, infographics, gifs and all the visual material you can think of, what you have defined as your personality with the advantage that your audience has not yet received practically any impact.
In the second, it is more complex.
Your audience has already received your brand message through multiple philippines telephone number channels, such as social media, customer service, advertisements, articles about you, or direct experiences at events or in-store.
BMP case
This is where things get complicated, so I want to use a real example from a job I did this summer.
I'll give you a quick background: a change in corporate image, new objectives, social networks that needed to be revived, and a plan that needed a visual line.
This is where I come in, to transform the client's objectives (mainly to renew the image of the fair to bring it closer to the people on the street and reflect Barcelona's identity as an egalitarian city, with green areas and public spaces for everyone) into a visual line that a Community Manager could apply on Facebook and Instagram.
After several sketches and changes, the client was presented with several options that reflected the concepts we were working with: a more polished look, with images of people but also with the best of the city of Barcelona and the detail of the chamfers of the Eixample that inspired the logo.
Visual presence on social media - BMP example
Create examples of how the visual line will be applied
The next step to achieving a visual presence on social media that reflects your identity is to create examples so that the people who will be in charge of publishing have no doubts about how to apply it.
Visual presence on social media - Create examples