How does PPC advertising work?
Posted: Sun Feb 02, 2025 3:44 am
Google Ads is a paid search channel. You run ads and then pay when someone clicks on your ad. You can set which ads to run and how much to spend, and you can start generating traffic right away.
Google organic search targets the search engine itself. You deploy strategies on your site to rank as high as possible in Google’s search results in order to generate clicks. You don’t pay to rank and you don’t pay when someone clicks. But it’s a slower process that you can’t turn on or off. Getting good organic rankings can take a long time, even if you’re an SEO professional who knows what they’re doing.
Running Google advertising while working on your SEO can be a way to support your overall marketing goals.
Why use Google Ads?
We see where you're going with this: if you can generate traffic with free or low-cost marketing channels, why pay for online advertising?
Search engines are the number one way to find product and jordan telegram number database service providers, and when an active audience is searching for what your business offers, there is an opportunity for sales.
PPC can help you reach these people with a more precise level of targeting than traditional advertising allows.
Want to target someone who lives in San Francisco and is looking to buy a used Ford Mustang? It's easy.
PPC gives you the ability to reach your audience when they are searching for a business like yours, while giving you data insights that will help you improve the effectiveness of the channel over time.
Paid advertising is big business, and Alphabet (Google) alone is known to earn over $162 billion per year through its advertising platform.
PPC as a marketing channel encompasses a number of different advertising platforms, the most common being Google Ads and Bing Ads.
And in each of these platforms, we find different ad formats, including.
Google organic search targets the search engine itself. You deploy strategies on your site to rank as high as possible in Google’s search results in order to generate clicks. You don’t pay to rank and you don’t pay when someone clicks. But it’s a slower process that you can’t turn on or off. Getting good organic rankings can take a long time, even if you’re an SEO professional who knows what they’re doing.
Running Google advertising while working on your SEO can be a way to support your overall marketing goals.
Why use Google Ads?
We see where you're going with this: if you can generate traffic with free or low-cost marketing channels, why pay for online advertising?
Search engines are the number one way to find product and jordan telegram number database service providers, and when an active audience is searching for what your business offers, there is an opportunity for sales.
PPC can help you reach these people with a more precise level of targeting than traditional advertising allows.
Want to target someone who lives in San Francisco and is looking to buy a used Ford Mustang? It's easy.
PPC gives you the ability to reach your audience when they are searching for a business like yours, while giving you data insights that will help you improve the effectiveness of the channel over time.
Paid advertising is big business, and Alphabet (Google) alone is known to earn over $162 billion per year through its advertising platform.
PPC as a marketing channel encompasses a number of different advertising platforms, the most common being Google Ads and Bing Ads.
And in each of these platforms, we find different ad formats, including.