Legal obligation of the organization - The organization may need certain information to comply with legal or statutory requirements.
Vital interests of the individual - The organization may need to process certain data to protect someone’s life
Public interest/public task - The organization can process information to perform public functions set out in law
Legitimate interest - The organization has an interest in proc usa number list essing data such as contact details, because it has a legitimate commercial interest in emailing or calling the individual for sales reasons.
Digital marketers must understand their specific responsibilities in relation to the six legal bases and the rules associated with data processing and storage.
These include:
Data consent rules: Data consent refers to collecting personal data about leads and prospects via an organization’s various digital marketing channels, and gaining their explicit and unambiguous consent to opt-in to hearing from the organization.
Data processing rules: Data processing refers to how an organization uses the data it collects, and whether the leads, prospects, and customers understand why it needs to be processed in that way.
Data retention rules: Data retention refers to how long an organization retains personal data and the business reasons for doing so.
Data transfer rules: Data transfer refers to the transfer of the personal data of European Union citizens outside of the EU for legitimate business purposes.
Data deletion rules: Data deletion refers to when and how personal data is permanently removed from an organization’s systems
Role of the Marketing department in GDPR compliance