This is one of my favorite passages: the one where the zero distance between SEO and user experience is clearly defined. That is, here we work for the reader. At the same time we do something good to improve the positioning on search engines. I deal with blogs , not portals and e-commerce.
This means I can tell you about a good structure for a professional blog. And how do what is 99 acres? you get there? Thinking about people . Evaluating the behavior of the audience as human beings.
But also elevating what is useful for you. The structure of a blog is what exposes what is needed, making everything simple and immediate. Eliminating any obstacle between communication and action. The basic concept: "Don't make me think" , as Steve Krug suggested years ago. You don't have to make me think to take action. Organize the architecture of a blog in this way and you satisfy everyone, Google and the public.
The book I mentioned: "Don't make me think. A common sense approach to web and mobile usability" by Steve Krug
But this is the basis, the starting point for creating a winning structure. What are the essential steps instead? A blog does not have a large amount of pages, it does not have to deal with a mass of work like that of an e-commerce. However, the work must be equally well-finished . And as always, it starts with the keywords. But first, let's try to create a basis for developing the blog and making it navigable.