If a website follows the technical guidelines , the system can better detect whether it contains news articles.
Set unique article URLs
The web addresses of articles should be unique and permanently valid.
Pay attention to robots.txt or meta tags
The robots.txt file in the root directory of the website should not block the desired news articles from the search engine. Also, all necessary meta tags should be complete. Optional keywords tag and standout tag should be used correctly.
Limit yourself to text and photos
So far, multimedia content such as video and audio files can only be crawled in exceptional cases. Therefore, only text and photos in HTML format count.
Create a sitemap
Submitting a Google News sitemap through a Search Console account poland mobile numbers list is not required, but it improves visibility through the news service.
Stelle complete packages
Only entire websites are crawled, not individual news items or press releases. The search operator [site:beispiel.de]can be used to determine whether your own website has already been indexed.
Quality pays off
Publishers and web publishers that offer good journalism are ranked better. Those who do not follow the quality guidelines can disappear from Google News. Here's how to stay in Google News:
Offer only news
Google News is not a marketing service - any form of spam, including affiliate marketing and editorial contributions that promote products, will lower your ranking or block your website. If advertising content is mixed in with the news, it must be clearly separated using the robots.txt file, meta tags or the sitemap.
Be user-friendly
The landing pages should load quickly and only occasionally redirect to other URLs – for example, versions for tablets and mobile devices. The user should not feel deceived.
Optimize your website for mobile devices
Websites can be optimized for multiple devices and output screens. You can learn more about these technical moves on Google's multi-screen resource site . The desktop version of the website will automatically appear in the Google News app for mobile and tablets. If your website has separate versions for these devices, these should include a redirect to the respective versions.
If your publication contains an iOS or Android app, a deep link directly to the app content could be interesting. Users will become aware of your app via the search results. And if they already have it installed, they can read the message directly via the app.