General rules for creating selling content
Posted: Sat Feb 01, 2025 10:12 am
When preparing content, you don’t need to adapt to certain rules or standards. It’s much more correct to pay attention to your target audience, what interests them, what problems they have, and what material gets the most response.
There are a number of rules that can be useful when creating sales content for different niches.
Content for the website
You need to write as simply as possible, because in this case the potential client will understand what you wanted to convey to him faster. Most people prefer not to spend a lot of time outlook email list searching and analyzing information about certain goods and services. Many will not even understand what is being discussed if the text contains complex terminology. The information should be easy and understandable.
If possible, replace text with a picture. An image is always perceived faster and easier than text material. Your thoughts should be illustrated by creating clear diagrams and infographics.
The content should be structured. It is very difficult to read a continuous text, and even more difficult to perceive and comprehend it. The material should be divided into small paragraphs, 2-3 sentences each. This way the reader will not get tired. It is also recommended to develop a clear menu and filters on the site. In this case, it will save customers time searching for the necessary product or service.
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"Sales Triggers That Have Never Failed"
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Content for social networks
There is a certain stereotype in the ratio of posts in social networks. Thus, the number of sales posts should be about 10-20%, informational posts - 70%, and the rest is allocated for entertainment purposes. But the main thing when creating content for social networks is the features of your niche and the needs of the audience.
Below are some rules that you can use to create quality content:
Create situational content. To do this, you need to follow the news in the country and the world that relate to your niche. You can tie giveaways, discounts, promotions to the most significant events, thereby attracting the audience to your posts. For example, during the pandemic, the field of online education became in demand. Most institutions of this type began to launch free classes or provide significant discounts on their courses.
Highlight the main points. When running social networks, it is very important to be able to clearly and fully describe what your organization offers. Avoid writing long and boring texts, remove unnecessary information and leave only the important points.
Speak in one tone. Developing a brand tone of voice will help make you memorable and recognizable. The same goes for image design. You need to choose a style that each post should match.
Answer your audience's questions. For example, you can often find a situation where clothing store accounts do not have information about the price of the product under the photo. At the same time, the fair demand of the audience to voice the price is met with an indifferent "write to direct". This will only anger potential customers, and they will go to competitors. It is much easier to buy without unnecessary red tape in another store than to correspond and wait for an answer for an indefinite time.
There are a number of rules that can be useful when creating sales content for different niches.
Content for the website
You need to write as simply as possible, because in this case the potential client will understand what you wanted to convey to him faster. Most people prefer not to spend a lot of time outlook email list searching and analyzing information about certain goods and services. Many will not even understand what is being discussed if the text contains complex terminology. The information should be easy and understandable.
If possible, replace text with a picture. An image is always perceived faster and easier than text material. Your thoughts should be illustrated by creating clear diagrams and infographics.
The content should be structured. It is very difficult to read a continuous text, and even more difficult to perceive and comprehend it. The material should be divided into small paragraphs, 2-3 sentences each. This way the reader will not get tired. It is also recommended to develop a clear menu and filters on the site. In this case, it will save customers time searching for the necessary product or service.
Read also!
"Sales Triggers That Have Never Failed"
Read more
Content for social networks
There is a certain stereotype in the ratio of posts in social networks. Thus, the number of sales posts should be about 10-20%, informational posts - 70%, and the rest is allocated for entertainment purposes. But the main thing when creating content for social networks is the features of your niche and the needs of the audience.
Below are some rules that you can use to create quality content:
Create situational content. To do this, you need to follow the news in the country and the world that relate to your niche. You can tie giveaways, discounts, promotions to the most significant events, thereby attracting the audience to your posts. For example, during the pandemic, the field of online education became in demand. Most institutions of this type began to launch free classes or provide significant discounts on their courses.
Highlight the main points. When running social networks, it is very important to be able to clearly and fully describe what your organization offers. Avoid writing long and boring texts, remove unnecessary information and leave only the important points.
Speak in one tone. Developing a brand tone of voice will help make you memorable and recognizable. The same goes for image design. You need to choose a style that each post should match.
Answer your audience's questions. For example, you can often find a situation where clothing store accounts do not have information about the price of the product under the photo. At the same time, the fair demand of the audience to voice the price is met with an indifferent "write to direct". This will only anger potential customers, and they will go to competitors. It is much easier to buy without unnecessary red tape in another store than to correspond and wait for an answer for an indefinite time.