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Posted: Sun Dec 22, 2024 8:15 am
Retargeting: aimed at users who have visited your site and performed targeted actions on it. Smart banners: media ads with dynamic content that are placed in the YAN. Advertising of mobile applications: promotion of mobile applications in Yandex mobile search and YAN. What tasks can be solved using Direct? Bring the customer back to the site.
Using smart banners with a special offer for the malaysia phone number list customer with the products he has already viewed. Motivate repeat purchases. Use retargeting to send ads to customers who have already made a purchase or left a request. Close the user's need. Contextual advertising on search will help the user see your product with similar requests.
Increase brand and product awareness. This can be done through media advertising or targeting specific audience segments. Let's move on to an analysis of each of the formats. Types of advertising campaigns Search advertising Search advertising works based on the user's search queries when he searches for the advertised product in Yandex. All contextual ads look like regular search results, but the bar with the inscription "Advertisement" says otherwise.
Example of contextual advertising in search results Example of contextual advertising in search results What types of ad block placements are there in search: Block with premium impressions Most likely, everyone has seen such an advertising block. It is located above all organic search results - those that are not advertising. In total, this block can contain a maximum of four ads.
Using smart banners with a special offer for the malaysia phone number list customer with the products he has already viewed. Motivate repeat purchases. Use retargeting to send ads to customers who have already made a purchase or left a request. Close the user's need. Contextual advertising on search will help the user see your product with similar requests.
Increase brand and product awareness. This can be done through media advertising or targeting specific audience segments. Let's move on to an analysis of each of the formats. Types of advertising campaigns Search advertising Search advertising works based on the user's search queries when he searches for the advertised product in Yandex. All contextual ads look like regular search results, but the bar with the inscription "Advertisement" says otherwise.
Example of contextual advertising in search results Example of contextual advertising in search results What types of ad block placements are there in search: Block with premium impressions Most likely, everyone has seen such an advertising block. It is located above all organic search results - those that are not advertising. In total, this block can contain a maximum of four ads.