Chatters Salons Abandoned Cart Email
Posted: Sat Feb 01, 2025 6:14 am
We have another free example. Mark Weldon goes a bit overboard ; he combines urgency and scarcity to get the job done. We like that the call to action stands out against the neutral palette.
25. Toys "R" Us and Babies "R" Us
2018 08 31 06 24 07 Window
Honestly, we expected more from Toys Ours. While the giraffe image is cute, it's a bit too much clip art and the multiple calls to action can be confusing. We This is the company's way of thanking its visitors, but this email could use some more product images and some interesting copy.
26. Flourishing Market
2018 08 31 06 25 01 Window
Here's an interesting example from a large sample of abandoned cart email examples. Thrive Marketplace tells you how much you'll save by shopping with them compared to other retailers. Again, we have a blue CTA button with neutral colors.
27. Black milk
2018 08 31 06 26 08 Window
We're surprised more brands aren't using meme-style designs for their abandoned cart email strategy. This adorable puppy grabbed our attention immediately. The headline "Why did you abandon me?" makes you want to click the call to action underneath this screenshot and buy something. This is a great example from clothing brand Black Milk.
28. Paksun
2018 08 31 06 26 54 Window
Many abandoned cart email examples use the idea that the customer simply forgot to place an order. This is assumed. Instead of assuming that the customer didn’t want the product, you take the position that the product is highly desirable. Paxan does a great job of creating a sense of urgency with copy and images.
29. Peak design
Peak Design
Here we have a friendly abandoned cart reminder from Better Brand. The email mentions the reader’s name, which makes it feel like a personal conversation. There’s also a picture of the product and an emphasis on its benefits. The incentive of free shipping encourages the reader to complete their purchase.
30. Hulu
Hulu Abandoned Cart Email
Image from really good letters
Hulu sets the bar high for abandoned cart dj email list email examples. The simple, friendly headline reminds customers of the product they left behind.
This abandoned cart email example also highlights what the customer is missing when listing the benefits of a Hulu subscription. The famous call to action doubles as an incentive to nudge readers in the right direction.
31. Fables.
Fabletics Abandoned Cart Email
Image Really Good Emails
Fabletics takes personalization to the next level by sending a friendly reminder to the reader. The email features a clear image and detailed description of the specific item left in the cart, helping the recipient remember their interest in the product. Additionally, the personalized call to action (CTA) stands out, effectively enticing the reader to continue shopping.
32. Chatters Salon
Image from really good letters
Of all the abandoned cart email examples we've seen, none combines personalization, urgency, and incentive quite like this one. Chatters Salon communicates urgency right in the subject line.
The personal touch shows that Chatters Salons pays attention to the individual needs of its clients. The email includes a clear call to action , telling Shiza to “Complete your order” and offering an incentive for further persuasion.
33. Living houses
Homes Living Abandoned Cart Email
Image from really good letters
You don't want your pets to know you forgot their treats. Luckily, Homes Alive won't say a word once you complete your order.
This email uses humor and empathy to connect with the reader. The cute image of the dog further tugged at the reader's heartstrings. And before he knows it, he's clicking on the call to action before his products expire.
34. Explore the kitchen
Explore the Kitchen Abandoned Cart Email
Image from really good letters
You might like a minimalist abandoned cart email example like this one from Explore Cuisine. It gets straight to the point without any unnecessary frills.
This email doesn't just nudge readers, it lures them back with a mouth-watering image of the high-protein pasta they left behind. The promise of free shipping makes it irresistible for the reader to complete the purchase.
35. Rael
Rael Abandoned Cart Email
Image from really good letters
Many abandoned cart emails make a big deal out of the email subject line , but this one from Rael makes you take a second look.
The subject line is a cheeky icebreaker. It’s friendly, clear, and instantly grabs attention. This email includes an image of an abandoned product and a clear call to action that subtly encourages the customer to reconsider their purchase without sounding pushy.
You may also like:
Email Marketing for Beginners: The Complete Guide
How to Build and Maintain Brand Loyalty Like a Pro in 2024
Abandoned Cart Email Strategy Tips
Now that you've seen some examples of abandoned cart emails, what can you learn from them? Let's take a look at some of the best email marketing strategies that will help you improve your conversion rates and recover lost sales.
Use the right copywriting techniques
We've seen elegant, humorous , and straightforward copy. The right approach depends on your brand and audience.
Don't be afraid to be silly in your copy if you're selling silly clothes. It will enhance your brand and make your potential customers feel comfortable.
Add creative email subject lines
We haven't looked at the subject lines for these emails, but they need to be even more compelling than the emails themselves. Otherwise, your open rates will suffer.
Focus on capturing your audience's attention. Add clever adjectives and strong verbs to get your message across.
Be individual and specific
You can personalize your abandoned cart emails by including the recipient's name or just use a casual, friendly approach. If it feels like it could have been sent by a close friend, you've done your job.
Offer the buyer an incentive as well as a sense of scarcity
In the abandoned cart email examples above, we saw incentives and scarcity galore. Tell your audience that you’ll close their shopping carts after a certain period, or remind them that your inventory is running out fast. Adding a discount code doesn’t hurt either.
Offer related products to increase sales
Perhaps your prospect decided that the original product wasn't quite what they wanted. By showing them related products, you can bring them back to your site and into the sales funnel.
25. Toys "R" Us and Babies "R" Us
2018 08 31 06 24 07 Window
Honestly, we expected more from Toys Ours. While the giraffe image is cute, it's a bit too much clip art and the multiple calls to action can be confusing. We This is the company's way of thanking its visitors, but this email could use some more product images and some interesting copy.
26. Flourishing Market
2018 08 31 06 25 01 Window
Here's an interesting example from a large sample of abandoned cart email examples. Thrive Marketplace tells you how much you'll save by shopping with them compared to other retailers. Again, we have a blue CTA button with neutral colors.
27. Black milk
2018 08 31 06 26 08 Window
We're surprised more brands aren't using meme-style designs for their abandoned cart email strategy. This adorable puppy grabbed our attention immediately. The headline "Why did you abandon me?" makes you want to click the call to action underneath this screenshot and buy something. This is a great example from clothing brand Black Milk.
28. Paksun
2018 08 31 06 26 54 Window
Many abandoned cart email examples use the idea that the customer simply forgot to place an order. This is assumed. Instead of assuming that the customer didn’t want the product, you take the position that the product is highly desirable. Paxan does a great job of creating a sense of urgency with copy and images.
29. Peak design
Peak Design
Here we have a friendly abandoned cart reminder from Better Brand. The email mentions the reader’s name, which makes it feel like a personal conversation. There’s also a picture of the product and an emphasis on its benefits. The incentive of free shipping encourages the reader to complete their purchase.
30. Hulu
Hulu Abandoned Cart Email
Image from really good letters
Hulu sets the bar high for abandoned cart dj email list email examples. The simple, friendly headline reminds customers of the product they left behind.
This abandoned cart email example also highlights what the customer is missing when listing the benefits of a Hulu subscription. The famous call to action doubles as an incentive to nudge readers in the right direction.
31. Fables.
Fabletics Abandoned Cart Email
Image Really Good Emails
Fabletics takes personalization to the next level by sending a friendly reminder to the reader. The email features a clear image and detailed description of the specific item left in the cart, helping the recipient remember their interest in the product. Additionally, the personalized call to action (CTA) stands out, effectively enticing the reader to continue shopping.
32. Chatters Salon
Image from really good letters
Of all the abandoned cart email examples we've seen, none combines personalization, urgency, and incentive quite like this one. Chatters Salon communicates urgency right in the subject line.
The personal touch shows that Chatters Salons pays attention to the individual needs of its clients. The email includes a clear call to action , telling Shiza to “Complete your order” and offering an incentive for further persuasion.
33. Living houses
Homes Living Abandoned Cart Email
Image from really good letters
You don't want your pets to know you forgot their treats. Luckily, Homes Alive won't say a word once you complete your order.
This email uses humor and empathy to connect with the reader. The cute image of the dog further tugged at the reader's heartstrings. And before he knows it, he's clicking on the call to action before his products expire.
34. Explore the kitchen
Explore the Kitchen Abandoned Cart Email
Image from really good letters
You might like a minimalist abandoned cart email example like this one from Explore Cuisine. It gets straight to the point without any unnecessary frills.
This email doesn't just nudge readers, it lures them back with a mouth-watering image of the high-protein pasta they left behind. The promise of free shipping makes it irresistible for the reader to complete the purchase.
35. Rael
Rael Abandoned Cart Email
Image from really good letters
Many abandoned cart emails make a big deal out of the email subject line , but this one from Rael makes you take a second look.
The subject line is a cheeky icebreaker. It’s friendly, clear, and instantly grabs attention. This email includes an image of an abandoned product and a clear call to action that subtly encourages the customer to reconsider their purchase without sounding pushy.
You may also like:
Email Marketing for Beginners: The Complete Guide
How to Build and Maintain Brand Loyalty Like a Pro in 2024
Abandoned Cart Email Strategy Tips
Now that you've seen some examples of abandoned cart emails, what can you learn from them? Let's take a look at some of the best email marketing strategies that will help you improve your conversion rates and recover lost sales.
Use the right copywriting techniques
We've seen elegant, humorous , and straightforward copy. The right approach depends on your brand and audience.
Don't be afraid to be silly in your copy if you're selling silly clothes. It will enhance your brand and make your potential customers feel comfortable.
Add creative email subject lines
We haven't looked at the subject lines for these emails, but they need to be even more compelling than the emails themselves. Otherwise, your open rates will suffer.
Focus on capturing your audience's attention. Add clever adjectives and strong verbs to get your message across.
Be individual and specific
You can personalize your abandoned cart emails by including the recipient's name or just use a casual, friendly approach. If it feels like it could have been sent by a close friend, you've done your job.
Offer the buyer an incentive as well as a sense of scarcity
In the abandoned cart email examples above, we saw incentives and scarcity galore. Tell your audience that you’ll close their shopping carts after a certain period, or remind them that your inventory is running out fast. Adding a discount code doesn’t hurt either.
Offer related products to increase sales
Perhaps your prospect decided that the original product wasn't quite what they wanted. By showing them related products, you can bring them back to your site and into the sales funnel.