Customers made a purchase after receiving an email marketing message
Posted: Sat Feb 01, 2025 4:37 am
If you're still wondering whether to send marketing emails to your prospects, these statistics may help you decide. Not only will your subscribers open and read your emails, 6 out of 10 will make a purchase, according to email marketing statistics.
6. 77.5% of business owners use AI to personalize their marketing emails
We cannot underestimate the power of artificial intelligence in email marketing. This technology plays a vital role in optimizing and automating the email marketing process.
It's no surprise that AI adoption in email betting email list marketing is growing, with nearly 8 in 10 marketers using it to plan, execute, and analyze their campaigns.
7. AI usage increased Revenue by 41% and CTR by 13.44%
Try using AI in your email marketing strategy to see what works for your business and where you can see higher engagement. Marketers are increasingly adopting AI — and we understand why.
8. Automated email account for 31% of all email orders
Marketers are slowly moving towards email automation, and we have the results to prove it. Omnisend recently conducted a survey of 17 billion emails sent through the platform.
It was found that about 3 in 10 email orders came from automated emails. A third of those who opened these emails even went on to make a purchase.
9. Automated trigger emails boast an impressive open rate of 37.72%
Customers are more likely to respond and engage with your brand more often if they receive email campaigns based on their behavior. This explains the high open rate of emails.
10. 52% of Consumers would rather go somewhere else to find what they are looking for if the email is not personalized
This simply shows the power of email personalization. To stay competitive and effectively engage with your audience, sending personalized emails is a must.
11. The average abandoned cart email has an open rate of 50.5%
Moreover, in 21% of these emails, the audience clicked on the link, and half of those who clicked made a purchase.
12. 361.6 billion emails sent per day
6. 77.5% of business owners use AI to personalize their marketing emails
We cannot underestimate the power of artificial intelligence in email marketing. This technology plays a vital role in optimizing and automating the email marketing process.
It's no surprise that AI adoption in email betting email list marketing is growing, with nearly 8 in 10 marketers using it to plan, execute, and analyze their campaigns.
7. AI usage increased Revenue by 41% and CTR by 13.44%
Try using AI in your email marketing strategy to see what works for your business and where you can see higher engagement. Marketers are increasingly adopting AI — and we understand why.
8. Automated email account for 31% of all email orders
Marketers are slowly moving towards email automation, and we have the results to prove it. Omnisend recently conducted a survey of 17 billion emails sent through the platform.
It was found that about 3 in 10 email orders came from automated emails. A third of those who opened these emails even went on to make a purchase.
9. Automated trigger emails boast an impressive open rate of 37.72%
Customers are more likely to respond and engage with your brand more often if they receive email campaigns based on their behavior. This explains the high open rate of emails.
10. 52% of Consumers would rather go somewhere else to find what they are looking for if the email is not personalized
This simply shows the power of email personalization. To stay competitive and effectively engage with your audience, sending personalized emails is a must.
11. The average abandoned cart email has an open rate of 50.5%
Moreover, in 21% of these emails, the audience clicked on the link, and half of those who clicked made a purchase.
12. 361.6 billion emails sent per day