Create stunning popups with Hello Bar to promote your newsletter

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Pop-ups work great when used correctly. It's like bringing flowers on a first date. Trite? Sure. Overdone? Sure. But it still works.

Use Hello Bar to create a sign out popup that appears only when the visitor tries to leave.

Ensure it is attention-grabbing and eye-catching. More importantly, offer something your audience can't trash.

6. Make it as easy as possible to subscribe to your newsletter
Have you ever been on a date where your date interrogated you like you were a murder suspect?

You might get a similar feeling when apparel company database you come across a registration form like this:

Make it as easy as possible to subscribe to your newsletter

Who has time for all that? If you ask for too much information—and yes, we 're exaggerating a bit here—your prospects will ask for the bill before you've even gotten the appetizers .

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7. Offer upgrades and discounts to customers who sign up
Incentive is the most important word we want you to take away from this article. Remember it. Write it on a sticky note and stick it on your computer monitor. Whatever.

You need to motivate people to sign up for your email list. Collecting email addresses is a transaction. You want people to sign up for your email list, but what are you going to do for them?

Take a look at this top panel:

Offer upgrades and discounts to customers who sign up

Not very convincing, right? But we can spice it up to make you want to choose in :

Offer upgrades and discounts to customers who sign up

That's better.

Selecting a pain point and establishing contact with a potential client
Offering a way to solve a pain point for free using a compelling number
Adding a call to action that reflects the offer
8. Use social media to promote your website and your lead magnet
Social media is great because it allows you to cross-pollinate your followers. If someone follows you on Twitter, you can invite them to join your email list with a well-thought-out lead magnet. Likewise, if someone visits your website, you can use the Hello Bar to invite them to tweet about your content.

Use social media to promote your website and your lead magnet

It's important to leverage your existing followers , no matter where they are.

9. Run prize draws to collect more letters
Who doesn't love free stuff? Giveaways serve three important purposes:

Use the Hello Bar alert to inform people about your giveaway. They can click on the link to find out more about how to enter.

Run prize draws to collect more letters

Price to enter? Email address of potential client.

Don't forget to advertise your giveaway as widely as possible. They are especially effective on social media, so get your Instagram, Twitter (now X), and Facebook followers in the mix.

10. Use paid advertising to promote your lead magnet
Sometimes you have to invest a little money to get what you want.

Not getting dates at bars and nightclubs? Sign up for Match.com. It'll cost you a few bucks, but it'll speed up the process.

The same goes for paid ads, whether you place them through search or social media. Use the same strategies we've already discussed, such as including an attractive image, headline, and call to action. You'll get more email signups This way, collecting emails will be much faster.

Start with a small budget, then grow. You don't have to spend every dollar in the bank to get a big ROI on paid advertising.

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11. Use a CTA button on your Facebook business page
You may have seen one of these buttons on your Facebook Business Page :

Use a CTA button on your Facebook business page

This is a simple call to action that allows your Facebook page visitors to sign up for your newsletter directly from Facebook.

It's a way to reduce friction. If your followers have to go through too many steps to sign up, they won't . Why would they when they could scroll through the page looking for memes instead?

Use a CTA button on your Facebook business page

If you don't have a Facebook Business Page, create one now. You're losing money by not having one in the first place, because millions of people spend time on Facebook every day.

12. Increase your email collection by attending networking events
Attending networking events may seem like the best plan in the world or the worst, depending on your personality type. However, don't underestimate the value of meeting people in person and inviting them to sign up for your mailing list.

First, it's harder to say no in person. You don't want to put someone on the spot, but you can casually say, "Hey, I send out free coupons once a month. Want to get some too?"

The other person can either agree or refuse. ; or Basically, you've planted a seed.

Again, make the process as simple as possible. Open your website on your phone, go to the registration form and ask the person to enter their details.

Another option is to hand out business cards with your website address. Point your email list to the business card design so people can decide whether to continue doing business with you. You can also use a QR code generator to create a QR code containing your website URL to easily redirect them directly to your site.

Remember that reciprocity is power. If the other person has an email list, offer to subscribe to it.

13. Include a link to your newsletter sign-up form in your email signature
Sometimes collecting email addresses comes down to the simplest of actions. Adding a link to a newsletter sign-up page in your email signature can significantly increase conversions.

Make sure it's eye-catching so people don't think it's a generic signature. For example, use a catchy phrase or sentence and link to it in your brand's primary color.

Include this same signature in emails you send to your subscribers. If they forward the email to friends, family, or coworkers, those people will know how to sign up for themselves.

14. Host events and ask participants to subscribe to your mailing list
Have you ever hosted a live webinar? It's fun and a great way to add new customers to your email list.

A live webinar allows you to communicate with your potential customers live. It does not require expensive equipment or excellent public speaking skills. Simply communicate with your audience the way you communicate with your friends.

At the end of the webinar, tell people exactly how they can subscribe to your list.

Other events, such as going live on Facebook or Instagram, offer new opportunities to collect email addresses. Think outside your website when trying to build a strong email list.