Examples of unsuccessful collaboration with a brand ambassador
Posted: Sat Dec 21, 2024 4:48 am
So, we showed you how to choose a brand representative in the ideal way. But in real life, mistakes are often made.
Coca-Cola and football star Ronaldinho
Unfortunately, even world-famous companies make mistakes. A classic example is the scandal in June 2016, when Coca-Cola ambassador Ronaldo announced at a press conference that he korean whatsapp numbers was changing clubs. At the same time, he had a couple of Pepsi cans in front of him. This gaffe cost the celebrity 600,000 euros, since after that he lost such a lucrative contract with the Coca-Cola brand.
Motorola and David Beckham
Back in the 2000s, this athlete was invited to be the ambassador of the Motorola brand. At that time, the company was the leader in the electronics industry, and it had the opportunity to sign a contract with a celebrity for 7,500,000 pounds sterling. According to the contract, David Beckham was not only supposed to advertise fashionable gadgets at meetings and parties, but also to use them constantly. After a while, the manufacturer created a new model - Motorola AURA - and launched a large-scale advertisement. And then one of the paparazzi saw the ambassador in a cafe, where he was entertaining himself with games on the iPhone 3G while waiting for his order.
Raymond Weil and actress S. Theron
A Swiss company producing expensive watches entrusted Charlize with the role of a brand representative in 2005. The contract amounted to $3,000,000. For this money, the girl had to wear the company's products. One day, the unlucky lady came to a meeting with journalists wearing a watch from Christian Dior (2008). The contract with her was immediately terminated, and the company filed a lawsuit for $20,000,000.
Wegmans Food Markets and Alec Baldwin
It's not just women who are prone to brand partnership mistakes. American comedian Alexander Ray lost his contract with the famous supermarket chain Wegmans Food Markets due to his weakness for online toys. During a flight, he refused to turn off his phone and got into a row with the flight attendants.
Coca-Cola and football star Ronaldinho
Unfortunately, even world-famous companies make mistakes. A classic example is the scandal in June 2016, when Coca-Cola ambassador Ronaldo announced at a press conference that he korean whatsapp numbers was changing clubs. At the same time, he had a couple of Pepsi cans in front of him. This gaffe cost the celebrity 600,000 euros, since after that he lost such a lucrative contract with the Coca-Cola brand.
Motorola and David Beckham
Back in the 2000s, this athlete was invited to be the ambassador of the Motorola brand. At that time, the company was the leader in the electronics industry, and it had the opportunity to sign a contract with a celebrity for 7,500,000 pounds sterling. According to the contract, David Beckham was not only supposed to advertise fashionable gadgets at meetings and parties, but also to use them constantly. After a while, the manufacturer created a new model - Motorola AURA - and launched a large-scale advertisement. And then one of the paparazzi saw the ambassador in a cafe, where he was entertaining himself with games on the iPhone 3G while waiting for his order.
Raymond Weil and actress S. Theron
A Swiss company producing expensive watches entrusted Charlize with the role of a brand representative in 2005. The contract amounted to $3,000,000. For this money, the girl had to wear the company's products. One day, the unlucky lady came to a meeting with journalists wearing a watch from Christian Dior (2008). The contract with her was immediately terminated, and the company filed a lawsuit for $20,000,000.
Wegmans Food Markets and Alec Baldwin
It's not just women who are prone to brand partnership mistakes. American comedian Alexander Ray lost his contract with the famous supermarket chain Wegmans Food Markets due to his weakness for online toys. During a flight, he refused to turn off his phone and got into a row with the flight attendants.