Facts about Content Marketing You Can't Ignore
Posted: Thu Jan 30, 2025 10:51 am
Key Facts About Content Marketing
Contents
1 Facts about Content Marketing You Can't Ignore
Storytelling is one of the main tools that experts use to create content marketing strategies today. That's what it's all about, offering valuable content to the audience, telling them something that interests them. In addition, the results support these actions, 78% of business owners say they are familiar with this type of strategy (according to the survey carried out by IMN "Marketing Report 2013"), while 49% have a formal strategy already in place. Today we will give you some Facts about Content Marketing that you can't ignore.
65009-title5-1379314249
Group-427320753
Most marketers surveyed claim to create content pastors in the us email list strategies on multiple platforms: Social Media (51%), Website (44%) and Newsletters (42%). They are also considered the most effective channels for creating Content Marketing strategies . However, according to the results obtained in the same report, there is still a lot of work to be done, as indicated by the fact that only 22% of respondents have a different strategy for each channel .
Another fact about Content Marketing is that 90% of business owners define Content Marketing as an important element with a high priority for them, almost half, 46%, say they invest less than 10% of their budget in these actions. For this, they argue reasons such as: that the search for valuable content is very hard work (44%) or the lack of human resources to carry out these tasks, among others.
When it comes to outsourcing, 11% of marketers say they outsource their content development through marketing firms, while 44% generate it in-house and 46% use both.
A fundamental factor considered by experts, although the objectives they have defined are indeed correct according to the report given the increase in leads of 44%, they have brand awareness of 19% and they present a participation of 19%; they still fail to specify them for each action that is carried out. Therefore, the difficulty of writing valuable content is underestimated.
Finally, it seems that measuring the ROI of content marketing continues to be the Achilles heel of many business owners. Given that one of the main ways they measure the success of a strategy is through the increase in leads for 49%, 20% report an increase in revenue or 20% show growth in social media.
Contents
1 Facts about Content Marketing You Can't Ignore
Storytelling is one of the main tools that experts use to create content marketing strategies today. That's what it's all about, offering valuable content to the audience, telling them something that interests them. In addition, the results support these actions, 78% of business owners say they are familiar with this type of strategy (according to the survey carried out by IMN "Marketing Report 2013"), while 49% have a formal strategy already in place. Today we will give you some Facts about Content Marketing that you can't ignore.
65009-title5-1379314249
Group-427320753
Most marketers surveyed claim to create content pastors in the us email list strategies on multiple platforms: Social Media (51%), Website (44%) and Newsletters (42%). They are also considered the most effective channels for creating Content Marketing strategies . However, according to the results obtained in the same report, there is still a lot of work to be done, as indicated by the fact that only 22% of respondents have a different strategy for each channel .
Another fact about Content Marketing is that 90% of business owners define Content Marketing as an important element with a high priority for them, almost half, 46%, say they invest less than 10% of their budget in these actions. For this, they argue reasons such as: that the search for valuable content is very hard work (44%) or the lack of human resources to carry out these tasks, among others.
When it comes to outsourcing, 11% of marketers say they outsource their content development through marketing firms, while 44% generate it in-house and 46% use both.
A fundamental factor considered by experts, although the objectives they have defined are indeed correct according to the report given the increase in leads of 44%, they have brand awareness of 19% and they present a participation of 19%; they still fail to specify them for each action that is carried out. Therefore, the difficulty of writing valuable content is underestimated.
Finally, it seems that measuring the ROI of content marketing continues to be the Achilles heel of many business owners. Given that one of the main ways they measure the success of a strategy is through the increase in leads for 49%, 20% report an increase in revenue or 20% show growth in social media.